Apple Highlights iPhone's Privacy Features in Short Film Starring 'Ted Lasso' Actor

Cringe. Apple has totally lost my trust when it comes to privacy. First the Siri eavesdropping scandal, then the iCloud photos scanning fiasco, then the targeted apps on the App Store, not to mention the days where they tried to make their own social network platform (Ping) which would be inherently based on processing and cashing on user data. I trust Apple as much as I trust any big corp with my data.

? Where's Apple's fine print that user control over their personal data and privacy controls does not extend to Apple and their apps. It only applies to third party apps.

If privacy is really at the center of everything Apples does and if privacy is a fundamental human right




then I should be able to control what data Apple collects from me and stop them from using my data for their advertising purposes. But I can't.

That's the amount of network traffic generated by the advertising service. It has nothing to do with your personal data.
If you don't share your data, then you will be shown non-personalized ads, but those ads will generate network traffic nonetheless, which you're seeing here.

"At Apple, we're focused on designing devices, features, and services that keep users in control of their personal data," said Erik Neuenschwander, Apple's director of user privacy. "Over the years we've integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do."

? Where's Apple's fine print that user control over their personal data and privacy controls does not extend to Apple and their apps. It only applies to third party apps.

If privacy is really at the center of everything Apples does and if privacy is a fundamental human right




then I should be able to control what data Apple collects from me and stop them from using my data for their advertising purposes. But I can't.

I remember the day I stopped buying that Apple wasn't all in all of our business. The day Apple released an OS upgrade and, since their servers were apparently overloaded, I could not run a single program. It was eye opening to see that I could run nothing without their permission. It contributed to my leaving Apple devices after over a decade of devotion to their software and hardware visions. Now I do different things.

Edited to add: this was a macOS update. I was trying to run software on a full-size desktop and could not, without Big Daddy Apple's permission. It was over at that moment.

Never heard of such a thing.

why is it always him in all the adds, time to change it up

First time I've seen an ad with him and I found it entertaining.

People saying that privacy is an illusion while Meta cries that Apple's new privacy features are having a material impact on their revenue...