Apple today announced it will hold a special "Apple Shopping Event" between Black Friday on November 25 and Cyber Monday on November 28 where customers will be eligible to get a gift card when they purchase select products.
The eligible products are as follows:
iPhone 13, iPhone 13 mini, iPhone 12, iPhone SE: Up to a $50 gift card
Second-generation AirPods Pro, second-generation AirPods, third-generation AirPods with Lightning Charging Case, AirPods Max: Up to a $75 gift card
Apple Watch SE: Up to a $50 gift card
Entry-level iPad, iPad mini, iPad Air: Up to a $50 gift card
MacBook Air, MacBook Pro, Mac mini, iMac: Up to a $250 gift card
Magic Keyboard, Smart Keyboard Folio, second-generation Apple Pencil, MagSafe Duo Charger: Up to a $50 gift card
Studio3 Wireless, Solo3 Wireless, Powerbeats Pro, Beats Fit Pro, Beats Studio Buds, Beats Flex: Up to a $50 gift card
Customers trading in their current device for a new product may still be eligible for a gift card. The event will run for four days and will be available through Apple's online store in the United States, the United Kingdom, and select other countries.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Apple has mastered the art of giving with one hand and taking with the other. Whatever happened to the days of Apple actually treating their customers to a lil somethin' now and again? Anyone else miss the 12 Days of Christmas?
IMHO, Buying stuff from Apple Store / Website is worth the money just after they announce new stuff, otherwise Amazon / Resellers are way cheaper.
In Germany the perk is that if you buy it directly with Apple, they are also the seller and therefore have to fix things for 24 months instead of the usual 12 months. If you did not buy it with Apple directly, they would just send you away to talk to whatever department store you bought it from and those are usually much more picky with handling replacements than apple.
