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Apple Removes Apple TV HD From Sale on Online Store

With the debut of the new third-generation Apple TV 4K, Apple has removed the ‌Apple TV‌ HD from sale on its online store.

apple tv blue
At a price of $149, the ‌‌Apple TV‌‌ HD was first released in 2015 and had remained in Apple's lineup up until now as an entry-level option, with an upgraded ‌Siri‌ Remote.

Unlike the second-generation ‌Apple TV‌ 4K, the ‌Apple TV‌ HD lacked support for up to 2160p resolution, as well as support for HDR10 and Dolby Vision. It also lacked Gigabit Ethernet, Wi-Fi 6 support, Bluetooth 5, and Thread support.

Like the ‌Apple TV‌ HD, the 128GB model of the new third-generation ‌Apple TV‌ 4K is priced at $149 but includes support for all of the above, not to mention support for HDR10+.

However, the new 64GB ‌Apple TV‌ 4K, for a lower starting price of $129, does not include an Ethernet port or support for Thread. The new ‌‌Apple TV‌‌ 4K configurations are available to order today, with availability beginning Friday, November 4.

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Top Rated Comments

ProfessionalFan Avatar
46 months ago
What a long life it had
Score: 11 Votes (Like | Disagree)
james2538 Avatar
46 months ago
Apple really needs something at the $99 price point. Apple TV will always remain a niche product otherwise.
Score: 8 Votes (Like | Disagree)
gbredneck Avatar
46 months ago
I just dont understand the need to remove the ethernet port. must cost like a dollar or less, do most people just use wifi?
Score: 7 Votes (Like | Disagree)
james2538 Avatar
46 months ago

Thing is the new ATV4k is $129. So taking it down to $99 would not be THAT much of a difference. If it is a niche product now (I disagree with that), it'd still be one then.
It's a lot easier to get someone to jump from a Chromecast or Roku device (both around $49) at $99 than $129.

Market share wise Apple TV is a joke compared to other streamers.
Score: 4 Votes (Like | Disagree)
james2538 Avatar
46 months ago

The 2021 version is on sale for $99 at Amazon. (as of Oct. 21)
https://www.amazon.com/dp/B0933D3SN6

- link to compared 2021 vs. 2022 Apple TV
https://www.tomsguide.com/face-off/apple-tv-4k-2022-vs-apple-tv-4k-2021-whats-the-difference
Thanks for the heads up. Probably pick one up as a Christmas gift
Score: 2 Votes (Like | Disagree)
PhillyGuy72 Avatar
46 months ago

Apple really needs something at the $99 price point. Apple TV will always remain a niche product otherwise.
The 2021 version is on sale for $99 at Amazon. (as of Oct. 21)
https://www.amazon.com/dp/B0933D3SN6

- link to compared 2021 vs. 2022 Apple TV
https://www.tomsguide.com/face-off/apple-tv-4k-2022-vs-apple-tv-4k-2021-whats-the-difference
Score: 2 Votes (Like | Disagree)
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