New images shared by media personnel in attendance at Apple's "Far out" event offer the first hands-on look at the all-new Apple Watch Ultra, which is designed for athletes and includes a new design with advanced features.
The Apple Watch Ultra features an all-new 49mm titanium case that is larger than previous Apple Watch models. The watch features a protruding housing on the right side for the Digital Crown and the Side Button and includes a new button on the left that Apple calls the "Action button." The button can be customized to control different functions of the Apple Watch, including starting and ending workouts.
Getting a lot of questions on Ultra size and fit. Here’s a different angle. The Ocean band felt big on wrist. The other two bands didn’t. pic.twitter.com/pjlQhnboat
— Neil Cybart (@neilcybart) September 7, 2022
Although it’s HUGE, it’s ridiculously lightweight. I thought I was holding a dummy model for a second.
Reader: I was not. pic.twitter.com/agzXRNZYV7
— Mikah Sargent (@mikahsargent) September 7, 2022
The new Apple Watch Ultra is considerably bigger than even the largest Apple Watch Series 8 with a 45mm case, so it may not appeal to all customers. For others, Apple today introduced the new Series 8, which includes a new body temperature sensor focused on women's health and the same design as the Apple Watch Series 7 from last year.
Apple Watch Ultra starts at $799 and is available to pre-order today ahead of a Friday, September 23 launch in more than 40 countries.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
