In a new ad, Samsung is throwing shade toward the lack of "innovation" on the iPhone while promoting features such as a 108-megapixel camera and 100x "Space Zoom" available in its latest devices.
The ad, titled "Buckle Up," is aimed toward current iPhone users and promotes the Galaxy S22 Ultra, the new Z Flip 4, and features not available to iPhone customers. "Buckle up for Apple's latest launch," the ad says. "As you enter a world where heads will turn, just none in your direction." A world where "the highest resolution in a smartphone will be in someone else's pocket. And that epic moon shot that's getting all the likes won't be yours." "This innovation is not coming soon to an iPhone near you," the 30-second ad concludes.
The ad comes just six days ahead of Apple's "Far Out" event, where it's expected to announce the iPhone 14 and iPhone 14 Pro. Apple is planning major new features on the Pro camera systems for its higher-end devices, including an all-new 48-megapixel camera and possible 8K video recording. Alongside camera improvements, the iPhone 14 Pro is rumored to feature an always-on display and a new pill-shape notch replacement.
Wednesday April 8, 2026 2:54 am PDT by Tim Hardwick
Apple has agreed to source foldable OLED panels exclusively from Samsung for the next three years, reports The Elec.
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Apple has asked a U.S. court to formally request internal Samsung documents from South Korea as part of discovery in the DOJ's ongoing antitrust lawsuit against the company.
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Samsung raised the prices of several of its smartphones and tablets in the United States overnight, likely due to increasing costs caused by ongoing memory shortages.
As shared by PhoneArena, the 512GB Galaxy Z Flip increased by $80 from $1,219.99 to $1,299.99, while the S25 Edge and S25 FE went up $80 and $40, respectively. Samsung did not increase the cost of its current-generation S26...
As usual, they focus on features that aren’t very important to me. And, honestly, people don’t need 108mp sensors in phones to display images in HD. And I can’t imagine being happy with any moon picture coming from a phone camera.
