Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.
Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.
Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.
To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.
Original Apple store development proposal in Knightsbridge (Image via Chelsfield)
Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.
A building permit filed in Zurich confirms Apple is planning a new retail store at Lintheschergasse 7, near the city's famous Bahnhofstrasse shopping street, with construction set to run through early 2027.
The permit, submitted to the city of Zurich in February and reviewed by Swiss Apple publication macprime, explicitly describes the project as a "Bahnhofstrasse Relocation" and includes...
Apple today announced a series of events tied to this year's TCS London Marathon, with the company serving as an official partner of the race.
The TCS London Marathon is one of the world's most popular marathons and takes place on Sunday, April 26, drawing athletes of all abilities from around the world. A record-breaking one million people applied to enter the ballot for the 2026 event....
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
This is great, i'm in the Knightsbridge / Kensington area a lot, so having an Apple store there means i do not have to go to the Regents street or Covent garden store.
Wouldn't it be great if Apple looked at a map of the UK and realised there's a whole expanse of the country that's still an hour-or-more's drive away from an Apple store, instead of opening yet another one in a part of England that already has seven within the space of, what, ten miles? In North West England somewhere like Preston seems to be an obvious choice. But nah let's open yet another in bloody London.
or like literally one in Ireland, the country where Apple has loads of its European operations.
