Apple's Online Store Down Ahead of WWDC Keynote Event

Apple's online storefront has gone down ahead of the Worldwide Developers Conference keynote event, which is scheduled to start at 10:00 a.m. Pacific Time.

wwdc 2022 store down
It has been several years since Apple released new hardware at WWDC, but the fact that the store is down suggests that we may be seeing some new devices today. Apple routinely closes the online store in the hours leading up to special events where new products are expected.

This is the first time that Apple's online store has gone down ahead of WWDC since 2017, when several hardware refreshes were announced for the iPad Pro, MacBook, MacBook Air, MacBook Pro, and iMac. WWDC 2017 also saw Apple preview the ‌iMac‌ Pro and the original HomePod, which did not launch until December 2017 and February 2018, respectively.

Rumors have suggested that Apple could unveil the new 2022 ‌MacBook Air‌ at WWDC, with the device expected to feature a redesigned chassis that's more MacBook-like with no taper, several new iMac-like color options, white bezels, a white keyboard, and possibly, a faster M2 chip.

MacRumors.com will be offering news coverage and a live accounting of the WWDC keynote. Twitter users can also follow @MacRumorsLive for live updates.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

MLVC Avatar
48 months ago
Probably just new watch bands ?
Score: 70 Votes (Like | Disagree)
NastyMatt Avatar
48 months ago
I have it on good authority that it is a new Apple Polishing Cloth.
Score: 21 Votes (Like | Disagree)
Ishan Agarwal Avatar
48 months ago

Did the store go down before last year's WWDC (which didn't have hardware)?
Nope, it didn't go down last year. ? We are in for a treat this time.
Score: 19 Votes (Like | Disagree)
LiE_ Avatar
48 months ago

2022 and they still have to take the store down to add new devices ?
Works well building the hype.
Score: 13 Votes (Like | Disagree)
LiE_ Avatar
48 months ago

I have it on good authority that it is a new Apple Polishing Cloth.
Apparently it now has a notch, but no FaceID.
Score: 11 Votes (Like | Disagree)
CheffyDude Avatar
48 months ago
What if it was only down for maintenance and no new hardware was released. Oh, we would be laughing.
Score: 10 Votes (Like | Disagree)