Deals: Amazon Discounts 64GB Apple TV 4K to $169.99 ($29 Off)

Amazon today knocked the price of the 64GB Apple TV 4K down to $169.99, from $199.00. This model is sold directly from Amazon and it's in stock and ready to ship out today.

apple tv 4k design blueNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This deal now matches the same sale price of the 32GB Apple TV 4K, allowing you to double the storage of the set-top box at no extra cost. Compared to past sales, this is a match of the all-time low price on this version of the 2021 Apple TV 4K.

Apple updated the Apple TV 4K in April 2021, including an A12 Bionic processor, 4K high frame rate HDR support, and the redesigned Siri Remote. This version of the Siri Remote is larger than the previous model, and it includes a clickpad control wheel, a dedicated power button, and a side button for Siri controls.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
airpods max 2024 colors

AirPods Max 2 Likely to Offer These 10 New Features

Monday December 15, 2025 7:41 am PST by
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...

Top Rated Comments

Bow Commander Avatar
48 months ago
Hilariously overpriced.
Score: 5 Votes (Like | Disagree)
nrose101 Avatar
48 months ago

Hilariously overpriced.
Hilariously the best streaming box out there!
Score: 5 Votes (Like | Disagree)
Shanghaichica Avatar
48 months ago

It's still overpriced by $129. I considered upgrading from my 2015 Apple TV to the 4K Apple TV box. Then it dawned on me. There's so little 4K streaming content. My (2) Google Chromecast's which I purchased from Walmart $45 each and they do 4K. Then clincher was that the Apple TV+ app is available on the new Google Chromecast. So for $90 I paid a little less than 50% off the price of an Apple 4K box.
I have to confess that I’m an Apple TV fan and have been using one since 2010. Having said this, I’ve had the original chromecast, the 2nd generation chrome cast and the Google chromecast with google TV. I’ve also got a fire TV stick and I’ve tried a roku stick in the past. So I’ve pretty much tried them all. Still think the Apple TV is the best over all. It’s more stable and has a better interface. I bought the google chromecast with google TV for an upstairs TV but still ended up getting a 4th gen Apple TV.
Score: 3 Votes (Like | Disagree)
Rigby Avatar
48 months ago

Tim Cook should consider to redirect AppleTV resources to its AR/VR project as at this point the device is great hardware however it’s capabilities have been available on most other platforms and devices while this device still being overpriced. If the iPhone SE 2022 and iPhone mini 12/13 have been selling poorly while being discontinued I fail to see what the sales numbers are for an AppleTV box.

Seriously Shield has as good if not better hardware and capabilities and about the only thing is missing is AirPlay 2 while on most other TV’s it’s built-in along with ChromeCast. At this point the key feature of AppleTV being AirPlay2 is already on many TV’s by default and works well while GoogleTV has taken and still is hugh chunks of the living room market share. I owned many AppleTV devices and when compared to the Shield it’s just feels like the original words from the late Steve Jobs, “a hobby”.
I don't know. The Apple TV is a bit more expensive, but it lasts for years and IMO also provides a better experience than the other boxes. Fluid UI, great remote (the new silver one), no ads, great apps like Infuse etc. It's the only one that allows you to watch the extras on iTunes movies (commentaries, alternate cuts, making ofs etc.), and is one of two Apple devices that can act as Homekit hub.
Score: 3 Votes (Like | Disagree)
BGPL Avatar
48 months ago
I've definitely bought my last Apple TV. Way overpriced, and since the Apple TV+ service has been sub-par, the only benefit to owning one is air play. You can play through Alexa or Chromecast for a fraction of the cost.
Score: 3 Votes (Like | Disagree)
Shanghaichica Avatar
48 months ago

I am curious; when you said Apple TV is the best, can you tell us more?

I use Roku, FireTV, and played with Apple TV a little.

From streaming perspective, I found them to be all the same. I want to know whether there is something that I missed.
I think it’s more because I use a lot of other Apple products, the Apple TV works better with my other devices. For example I can airplay, all of my purchases are available on my Apple TV, I can use my HomePods as speakers for my Apple TV. I can control playback on my Apple TV using my Apple Watch or iPhone. I can do workouts and use my Apple Watch to track my workouts.

Obviously if I were an android user then the Apple TV wouldn’t be that useful to me and a chromecast or fire tv would be better.

On the fire TV, I’ve never liked the interface and the particular device I have is not stable.

From a hardware perspective I prefer the Apple TV remote because it isn’t made of plastic. It’s made from premium materials.
Score: 3 Votes (Like | Disagree)