If you weren't a fan of Apple's Smart Case that comes with the AirPods Max, high-end luxury brand Gucci is here for you with its own case for the headphones priced at $980.
Gucci's "Ophidia case for AirPods Max" is an online exclusive that brings "vintage and contemporary together through its archive-inspired design elements. Playing with the contrast between past and present, the inside of the accessory is printed with 'Hodiernum'—a Latin word that means 'belonging to the present day.'"
Gucci says the case is made from environmentally friendly materials, features a shoulder strap, brown leather details, and a snap button to secure the AirPods Max in place. Like many AirPods Max accessories, Gucci's case exposes the AirPods Max's canopy allowing for easy carrying.
AirPods Max is priced at $550, meaning Gucci's case is nearly double the cost of the product it is designed for. Gucci does offer another case for standard headphones that costs $920, but it isn't designed for the AirPods Max specifically.
Apple today released new firmware for the AirPods Max 2. The firmware is version 8E258, up from the prior 8E251 firmware that was released just ahead of when the AirPods Max 2 launched.
It's not clear what's included in the firmware update, but Apple provides limited details in its AirPods firmware support document. Most updates focus on bug fixes and improvements.
The AirPods Max 2 have...
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
One would have to sell a kidney to afford that. It's kinda funny that Gucci's website says "monthly payments available". The average Gucci customer has enough cash to not need monthly payments; only people who waste their money on luxury despite having an average income would need this.
How do people even buy Gucci? It's not just price. I just looked at their website. Moused over a few bags and looked at the clothes.
Not only are they unbelievably expensive. They're also incredibly tacky. It's like they took the worst stuff that ever came out of the 60s through 80s and put a huge price tag on it.
All the shots of models with bags look horrible. The models look like they are hating life for dressing up in those absurd outfits.
This is how awful the brand is. Pulled from their website.
Edit: I didn't bother to price it. But that ensemble is probably $5K to $8K.
