At least one iPhone 15 model launched in 2023 will feature a periscope camera system, allowing for increased optical zoom, according to analyst Jeff Pu.
With a periscope system, light entering the telephoto lens on the back of the iPhone would be reflected by an angled mirror towards the camera's image sensor. The change in direction in which the light travels would allow for Apple to fit a longer telephoto setup inside the iPhone, enabling users to zoom in further without any blurriness.
Rumors about the iPhone getting a periscope lens have been circulating since early 2020, with reputable analyst Ming-Chi Kuo the first to mention the possibility. Kuo initially said that a periscope lens would be an iPhone 14 Pro feature, but it is now looking like we'll have to wait until the iPhone 15 Pro next year.
There are already some Android smartphones with periscope lenses, including Samsung's Galaxy S21 Ultra and Huawei's P40 Pro+. Both of those devices feature up to 10x optical zoom, and with the addition of a periscope lens, the iPhone 15 Pro could follow suit. In the meantime, iPhone 13 Pro models are limited to 3x optical zoom.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
I understand Apple for upgrading their camera systems at a lower pace since this is their main selling point to upgrade nowadays but this is just annoying, especially with competitors already using it a year ago and don’t give me the „apple always waits til something majored*“ BS
Hole punch screen this year for 2022 with a 10% faster A-series processor. Slightly better camera for 2022. 2023 gets a 10x optical zoom capabilities. LOL! Let alone we got 120Hz for 2021. Apple needs the Apple iFold ASAP!
Nah, more like Apple waits until someone says, “Yes, we can have over 100 million of these produced over the year where you plan to release these.” It’s one thing to make a few ten million for Xaiomi, completely different thing to match Apple’s scale.
