Apple's New 'In the Dark' iPhone 12 Pro Ad Highlights Night Mode
Apple today shared a new "In the Dark" ad focusing on the Night mode feature that's available in the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max.
The spot focuses on night mode selfies, showing a man taking photos of himself in various low lighting situations. "Now you can take amazing selfies in the dark," reads the tagline of video, which also uses the song "In The Dark" by YG.
Night mode was first introduced with the iPhone 11, but it was previously limited to the rear-facing camera. With the launch of the iPhone 12 lineup, Apple expanded Night mode to the front-facing camera and added a feature for taking Portrait mode shots in the dark.
Apple earlier today shared another new ad spot titled "Haystack," which focuses on locating a lost iPhone using the Apple Watch.
Popular Stories
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below.
iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...
