Tim Cook: We Love to Work on Products Where Hardware, Software, and Services Intersect
During today's earnings call covering the first fiscal quarter of 2021 (fourth calendar quarter of 2020), Apple CEO Tim Cook was asked to provide a framework for how Apple evaluates product opportunities in new markets.
Cook of course declined to give specific information, but he did provide some insight into what Apple considers when making a decision on whether to develop a product.
The framework that we use is around 'Is this a product that we would want to use?' That's a pretty high bar. Is it a big enough market to be in? Unless it's an adjacency product, then it's about customer experience.
There's no set way that we're looking at it. No formula. But we take into account all of those things.
Cook said that Apple "loves to work on" products where there's a requirement that hardware, software, and services come together. "We believe that the magic really occurs at that intersection."
He also went to explain that Apple still has growth opportunities for its current portfolio of products.
I think that we have some really good opportunities out there, and if you look at our current portfolio of products, we still have relatively low share in a number of cases in very big markets. We feel that we have really good upside there and good upside in the services area too, which we've been working on for some time with coming online in the last year to year plus.
Though Cook gave no specifics, there are established rumors that indicate Apple is working on an electric self-driving vehicle and some kind of AR/VR headset, both of which are future products that will mark Apple breaking into new markets.
Popular Stories
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28.
The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon.
Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week.
iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. iOS 26.2 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21.
There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1.
Mac users can download the macOS Tahoe update by using the Software Update section of System Settings.
macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products.
Here's what's supposedly coming:
An improved pairing process, though no details were provided. AirTag pairing is already...
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1.
The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update.
iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
Apple today released iOS 26.2, iPadOS 26.2, and macOS 26.2, all of which introduce new features, bug fixes, and security improvements. Apple says that the updates address over 20 vulnerabilities, including two bugs that are known to have been actively exploited.
There are a pair of WebKit vulnerabilities that could allow maliciously crafted web content to execute code or cause memory...
