Apple has acquired California-based virtual reality company NextVR, Apple confirmed to Bloomberg today.
New's of Apple's planned NEXTVR acquisition first surfaced in April, but it appears the purchase wasn't completed until recently. Apple reportedly spent around $100 million to purchase the company.
The NextVR website has disappeared, and there is a message that says the company is "heading in a new direction." Apple gave Bloomberg its standard acquisition statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."
NextVR melds virtual reality with sports, music, and entertainment, providing VR experiences for watching live events on VR headsets from PlayStation, HTC, Oculus, Google, Microsoft, and other manufacturers.
Prior to its acquisition by Apple, NextVR had established partnerships with the NBA, Wimbledon, Fox Sports, the WWE and more, plus it holds more than 40 patents that could be of interest to Apple.
Apple has been working on multiple augmented, virtual, and mixed reality headsets over the course of the last several years. Just today, Apple analyst Ming-Chi Kuo said that Apple's augmented reality Smart Glasses that are in the works could launch in 2022.
Along with the smart glasses, there have also been rumors indicating Apple is working on some kind of virtual reality headset that would feature an 8K display for each eye and that would be untethered from a smartphone or computer.
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Tuesday February 3, 2026 8:55 am PST by Joe Rossignol
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple's first foldable iPhone will feature relocated volume buttons, an all-black camera plateau, a smaller Dynamic Island, and more, according to design leaks from a known Weibo leaker.
The user known as "Instant Digital" today claimed to share several key details about the design of the foldable iPhone:
The volume buttons will be located on the top edge of the device, aligned to the...
The next major leap forward in consumer VR has got to be a headset that isn’t a heavy object pressing firmly against your face. Hoping a lightweight “smart glasses” form factor can deliver immersive VR in addition to AR, with minimal skin contact.
Either they have something, & thus would have a value far north of $1B USD, OR they don't have much, & that's where the $100M USD comes in !
I've been following NextVR for a while. The promise sounds fantastic, but the implementation has been horrible. They don't explain what their service is, and they don't tell you what their content is or how you can access it. You could download a mostly-broken app and have a frustrating experience that leaves you still not knowing what they're trying to offer.
Basically it was a great idea run by people with no idea what they were doing and no understanding of technology, and because of that no customers and revenue, so all they had was a massive burn rate.
That's why it sounds like a $Billion idea and the price is so slow. It could easily be a multi-billion dollar product for Apple if they take it and do anything decent with the tech.
Apple reportedly spent around $100 million to purchase the company.
Prior to its acquisition by Apple, NextVR had established partnerships with the NBA, Wimbledon, Fox Sports, the WWE and more, plus it holds more than 40 patents that could be of interest to Apple.
There is a HUGE Disconnect here !
Either they have something, & thus would have a value far north of $1B USD, OR they don't have much, & that's where the $100M USD comes in !
