Apple's Earnings Report Today to Reveal COVID-19's Impact on iPhone Sales - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Earnings Report Today to Reveal COVID-19's Impact on iPhone Sales

Apple will report its financial results for the second quarter of its 2020 fiscal year at 1:30 p.m. Pacific Time today, providing a first look at how the company's sales have been affected by the global health crisis.

iphone trade in store
On February 17, Apple announced that it no longer expected to meet its March quarter revenue guidance due to COVID-19's impact on the iPhone supply chain and demand for its products in China. The virus has since become a global pandemic, with all Apple Stores outside of China and Korea remaining closed.

Apple's letter to shareholders at the time:

Our quarterly guidance issued on January 28, 2020 reflected the best information available at the time as well as our best estimates about the pace of return to work following the end of the extended Chinese New Year holiday on February 10. Work is starting to resume around the country, but we are experiencing a slower return to normal conditions than we had anticipated. As a result, we do not expect to meet the revenue guidance we provided for the March quarter…

Apple had forecasted revenue between $63 billion and $67 billion for the quarter, which ran December 29 through March 28. On average, analysts now expect that figure to be approximately $54.5 billion, down six percent from $58 billion in the year-ago quarter.

The second quarter encompassed the launch of new iPad Pro and MacBook Air models, which became available to order on March 18.

Apple CEO Tim Cook and Apple CFO Luca Maestri will review the financial results on a conference call at 2:00 p.m. Pacific Time, with a live stream on Apple's website. MacRumors will be providing detailed coverage of the remarks.

Popular Stories

iOS 27 on iPhone 17 1

iOS 27 Will Add These New Features to Your iPhone

Saturday May 2, 2026 8:43 am PDT by
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones. The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
Apple MacBook Pro M4 hero

Why You Might Want to Wait to Buy a MacBook Pro

Friday May 1, 2026 3:43 pm PDT by
Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works. The M5 Pro and M5 Max MacBook Pro models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster ...

Top Rated Comments

Blackstick Avatar
79 months ago
Best move was to release the SE at that price point. There's massive economical uncertainty... I'm feeling fairly job secure, but we're ~7 weeks into this... it's hard to say how I'd feel if this goes on another 7 months.
Score: 4 Votes (Like | Disagree)
Dwalls90 Avatar
79 months ago
Given the context of the global health pandemic, a 6% reduction from the prior year doesn't seem too bad.
Score: 4 Votes (Like | Disagree)
Mr. Dee Avatar
79 months ago

So glad we have your expert advice on what the economy will look like in the coming months. I have an existing device and I plan on upgrading. An iPhone isn’t a want it’s a need for most people and you’ll see a large portion of people purchasing the 12 when it’s launched. Per orders will be sold out in hours.
So glad we have your expert advice since you know what everybody wants and needs.
Score: 2 Votes (Like | Disagree)
H.E. Pennypacker Avatar
79 months ago

Right now, it’s about the long term if you are invested Apple. If you are in it for the short term, expect your stomach to churn. The next quarters and coming year are gonna be rough. Even when we are in full recovery, the PTSD that comes out of this, people are gonna hang on to their money tighter due to fear of this happening again. Certainly those with existing devices will be keeping them a lot longer.

My plan all along was to start upgrading to newer Apple devices in 2023.
So glad we have your expert advice on what the economy will look like in the coming months. I have an existing device and I plan on upgrading. An iPhone isn’t a want it’s a need for most people and you’ll see a large portion of people purchasing the 12 when it’s launched. Per orders will be sold out in hours.
Score: 2 Votes (Like | Disagree)
79 months ago
I’m no analyst, but I’m guessing 15-20% down. I would imagine future quarters will be rocky as well.

Whatever the case, I’m not worried — Apple is a solid company and they seem to be responding well to the crisis. Their r&d budget sounds like it will remain robust, so this may push them ahead of competition in future years.
Score: 2 Votes (Like | Disagree)
Jimmy James Avatar
79 months ago

Right now, it’s about the long term if you are invested Apple. If you are in it for the short term, expect your stomach to churn. The next quarters and coming year are gonna be rough. Even when we are in full recovery, the PTSD that comes out of this, people are gonna hang on to their money tighter due to fear of this happening again. Certainly those with existing devices will be keeping them a lot longer.

My plan all along was to start upgrading to newer Apple devices in 2023.
I’d love to see our culture based on purchases closer to real need rather than rampant consumerism.
Score: 1 Votes (Like | Disagree)
Related Apple News: Mac | South Africa | Politics | Culture | Entertainment