Apple shipped an estimated 6.8 million smartwatches in the third quarter of 2019, according to research firm Strategy Analytics.
Apple doesn't disclose Apple Watch sales in its earnings reports, grouping the wrist-worn device under its "Other Products" category, so we have do go from estimated figures, which can vary between research firms.
If Strategy Analytics' figures are accurate, Apple Watch shipments are up 51 percent compared to the third quarter of last year.
Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown from 45 percent to 48 percent in the past year. Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.
The figures suggest Apple's closest wearables rival remains Samsung, which shipped 1.9 million smartwatches in Q3 and took 13.4 percent of the global market share. Fitbit, which was recently acquired by Google, dropped to third place, losing just under 4 percent of its market share (11.3 percent).
According to the report, the global smartwatch market grew considerably, with shipments reaching 14 million units in total, up 42 percent year on year. Notably, Apple Watch growth outpaced overall market growth, indicating that Apple is eating an increasingly bigger slice of the burgeoning wearables sector.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Tuesday February 3, 2026 8:55 am PST by Joe Rossignol
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
I was massively skeptical about the AW when it was first released but they definitely improved it over the years and I can’t imagine not having my series 4. It really is a brilliant device and turns exercise into a game rather than a chore.
I look forward to the day when there is no longer a smartwatch market, only the Apple Watch market. First pebble, now Fitbit, maybe the Swiss watch industry next, perhaps the smartwatch and even tablet market in the future? By the time the Apple watch’s strategic advantage becomes clear, it will be too late for companies to catch up.
You look forward to the days of no competition, which will lead to higher prices and super slow innovation!!!
