Exclusive: iOS 13's Hidden 'Items' Tab for 'Apple Tags' Revealed

MacRumors has obtained never-before-seen screenshots of a new "Items" tab that Apple is developing for its Find My app in iOS 13. This tab is not available in the public version of the software update released today.

Similar to the existing "People" and "Devices" tabs in the ‌Find My‌ app, the "Items" tab will display a map at the top and a list of items associated with a user's Apple ID account at the bottom. The existing "Me" tab in the ‌Find My‌ app will be relocated to an avatar hovering over the map in all tabs.

find my items tab ios 13
The new "Items" tab will be closely integrated with Apple's rumored Tile-like item tracking tags, codenamed "B389" internally. By tapping the "Add" button in the tab, users will be able to track the location of items affixed with so-called Apple Tags directly within the ‌Find My‌ app.

The tab informs users to "tag your everyday items with B389 and never lose them again," making it clear that Apple is working on a Tile competitor. MacRumors shared an image of Apple's tag from an internal build of iOS 13 last month, although it may not reflect the final design of the product.

apple item tag
MacRumors also shared a similar screenshot of the "Items" tab last month, but these screenshots provide a more detailed view.

iPhone users will receive a notification when they are separated from a tagged item, according to strings in the internal build of iOS 13. If necessary, users can then tap a button in the ‌Find My‌ app that will cause Apple's tag to start chiming loudly to help them locate the lost item.

If users are unable to find an item, they can place the attached tag into a "Lost Mode." Then, if another ‌iPhone‌ user comes across the lost item, they will be able to view contact info for the item's owner and contact them by phone or text message. The item's owner will be immediately notified.

"Safe Locations" can be set where a user will not be notified if an item is left in certain locations, and users will also be able to share the location of items with friends and family members, per the internal build of iOS 13.

Last month, MacRumors reported that augmented reality will likely play a role in Apple's item tracking functionality.

Like the Pixie Tracker, the ‌Find My‌ app will likely incorporate features from Apple's ARKit framework. The internal build of iOS 13 includes an asset for a 3D red balloon that could help a user pinpoint a lost item after scanning a room with their ‌iPhone‌. There's also an image of a 2D orange balloon.

balloons find my item
"Walk around several feet and move your ‌iPhone‌ up and down until a balloon comes into view," reads a string in internal iOS 13 code.

The internal build of iOS 13 containing these leaked images and screenshots is from early June, so we cannot guarantee that the "Items" tab or all of the details presented above will be exactly as described. We also cannot guarantee that Apple will ever release the tags, but it has certainly been working on them.

There's a better chance than not that the Apple Tags will eventually be released, as reputable analyst Ming-Chi Kuo has claimed the tags will support ultra-wideband technology, allowing the new ‌iPhone‌ 11 models equipped with U1 ultra-wideband chips to accurately pinpoint the position of the tags.

Apple did not announce its Tile competitor at its September event earlier this month, but it could unveil the tags at a potential October event or beyond.

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...

Top Rated Comments

Caliber26 Avatar
80 months ago
iPhone users will receive a notification when they are separated from a tagged item
Okay but why the heck does my watch not notify me when I leave my phone behind? This is the one feature I can’t believe is still missing after all these years.
Score: 45 Votes (Like | Disagree)
Internet Enzyme Avatar
80 months ago
I really wonder why they seem to cut the Tags so last minute. The keynote ended 20 minutes early and on a kinda awkward note. I think it has something to do with iOS 13 being on fire internally and the tag getting demoted in development time since they needed all hands on deck to get a semi stable build out for the iPhones. Delaying the tags is pretty unfortunate because the U1 chip, an awesome innovation, didn’t even get stage time and the one feature they are talking about when it comes to uwb tech is a pretty uneventful enhancement to the airdrop interface. would be interesting to know what all happened behind the scenes.
Score: 15 Votes (Like | Disagree)
zanoii Avatar
80 months ago

Okay but why the heck does my watch not notify me when I leave my phone behind? This is the one feature I can’t believe is still missing after all these years.
Finding my iPhone in my house by pinging it is the most used feature of my Apple Watch by a large margin.
Score: 9 Votes (Like | Disagree)
Saipher Avatar
80 months ago
I can’t wait for October’s announcement!
Score: 7 Votes (Like | Disagree)
Truckondo Avatar
80 months ago

I really wonder why they seem to cut the Tags so last minute. The keynote ended 20 minutes early and on a kinda awkward note. I think it has something to do with iOS 13 being on fire internally and the tag getting demoted in development time since they needed all hands on deck to get a semi stable build out for the iPhones. Delaying the tags is pretty unfortunate because the U1 chip, an awesome innovation, didn’t even get stage time and the one feature they are talking about when it comes to uwb tech is a pretty uneventful enhancement to the airdrop interface. would be interesting to know what all happened behind the scenes.
probably not to repeat the AirPower situation a couple years back.
Score: 7 Votes (Like | Disagree)
Gasu E. Avatar
80 months ago
This may become an iconic example of augmented reality tech. Awesome to scan your room and see a virtual ballon with a virtual string attached to your car keys.
Score: 6 Votes (Like | Disagree)