Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 10 at 10:00 a.m. at the Steve Jobs Theater at the Apple Park campus in Cupertino, California.

The media invites offer up a first look at the theme of the event and feature the tagline "By innovation only."
appleinvites

Image via Neil Cybart

There's a lot to look forward to when it comes to the 2019 iPhone lineup, which will be the main feature at the September 10 event. Apple is expected to continue to offer three iPhones, two OLED models in 5.8 and 6.5 inches and one LCD model that's 6.1 inches, but all three will see camera improvements.

The two OLED models are said to have triple-lens camera setups arranged within in a square bump, with the setup including a telephoto lens, a wide-angle lens, and a new super-wide angle lens.

Users will be able to zoom out further to capture a wider field of view, and the new setup will bring improvements to low-light images. As for the 6.1-inch iPhone, it's getting a dual-camera setup for the first time.

2019iphonescreensizes
Apple is going to use a new matte finish for the iPhones, and they're said to feature better shatter and water resistance for improved durability. Face ID is being improved and will work from more angles, but there won't be other changes to the notch.

3D Touch is also being eliminated in favor of the haptic feedback system first introduced with the iPhone XR. Bilateral wireless charging, bigger batteries, a new AMX co-processor and A13 chip are some of the other features that we're expecting to see.

iphonedummymodelstrio
Apple's fall event also often includes the Apple Watch, and while it's looking like we're not going to see many updates to the watch this year, there are hints of new ceramic and titanium models.

New iPad Pro models, a new 10.2-inch iPad, and a new high-end 16-inch MacBook Pro are also on the horizon and are expected to launch in the fall, but it's not clear if Apple will introduce these at its September event or hold a second fall event as it often does.

13 16 inch macbook pro air trio

A mockup of a 16-inch MacBook Pro

Apple's new hardware will ship with the latest version of iOS, iOS 13, and ahead of when the new iPhones launch, we can expect to see iOS 13 released alongside macOS Catalina, watchOS 6, iPadOS, and tvOS 13.

Two new services, Apple Arcade and Apple TV+, are going to launch this fall, so we may hear additional details including pricing information and release timelines at the September event.

applearcade 1
As with past events, Apple will stream the event live on its website and on the Apple TV when it kicks off at 10:00 a.m. Pacific Time, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iPhone

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

BJMRamage Avatar
86 months ago
going back to plastic-colored Apple Products!!

Score: 89 Votes (Like | Disagree)
ElectricPotato Avatar
86 months ago
Remember, when pricing is revealed the audience is supposed to applaud, not gasp in horror. Your next invitation depends on it.
Score: 73 Votes (Like | Disagree)
macduke Avatar
86 months ago
“By Innovation Only”

It takes "courage" to say that about a phone that is rumored to not have many changes.
Score: 60 Votes (Like | Disagree)
86 months ago
Lets see how boring it is going to be :)
Score: 60 Votes (Like | Disagree)
GeoStructural Avatar
86 months ago
The irony in that title...
Score: 52 Votes (Like | Disagree)
ApplesandOranges Avatar
86 months ago
Lets see how boring it is going to be :)
By “innovation only”. I’d love to see someone stand up during the keynote and say out loud “C’mon Apple this is getting ridiculous”.
Score: 39 Votes (Like | Disagree)
Related Apple News: Education | Sport | South Africa | Ipad | Culture