Apple's Longtime Design Chief Jony Ive Leaving to Start New Design Company With Apple as a Primary Client

Apple's longtime head of design, Jony Ive, is leaving the company to start his own design firm, Apple announced today. Though Ive is leaving, Apple will be one of Ive's "primary clients," which means Ive will continue to do design work for the Cupertino company.

In a statement, Apple CEO Tim Cook said that he is looking forward to working with Ive "long into the future."

timcookjonyive

"Jony is a singular figure in the design world and his role in Apple's revival cannot be overstated, from 1998's groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care," said Tim Cook, Apple's CEO. "Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I'm happy that our relationship continues to evolve and I look forward to working with Jony long into the future."

Design team leaders Evans Hankey and Alan Dye, vice presidents of Industrial Design and Human Interface design, respectively, will now be reporting to Jeff Williams, Apple's Chief Operating Officer.

Williams has overseen the development of the Apple Watch since its inception, and following Ive's departure, will spend more of his time working with the design team.

Ive said in a a statement that over the course of the last 30 years, he has worked to build a strong design team and culture at Apple, which is stronger and more talented today than at any point in Apple's history.

"After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple's history," said Ive. "The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come."

There is no word on exactly when Ive will be departing Apple, as Apple's announcement simply says that he'll be leaving Apple as an employee later this year. In an interview with The Financial Times, Ive said his new company, created in partnership with Marc Newson, is called LoveFrom.

Apple will be LoveFrom's first client, and while Ive is departing, he said he will still be "very involved" for "many, many years to come." "This just seems like a natural and gentle time to make this change," he told The Financial Times.

In a separate announcement, Apple has named 24-year Apple veteran Sabih Khan to the executive team as a senior vice president of operations. He will be in charge of Apple's global supply chain, ensuring product quality and overseeing planning, procurement, manufacturing, logistics and product fulfillment functions, as well as Apple's supplier responsibility programs. He will continue to report to COO Jeff Williams.

In a statement, Apple CEO ‌Tim Cook‌ said "Sabih leads our Ops team with heart. He and his entire worldwide team are committed to delivering unmatched experiences to our customers, treating workers everywhere with dignity and respect, and protecting the environment for future generations."

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...

Top Rated Comments

SamGabbay Avatar
83 months ago
Bring back Forstall!
Score: 161 Votes (Like | Disagree)
DevNull0 Avatar
83 months ago
Can we please have someone who has more design objectives than "make it thinner". Enough of the literally 2-dimensional thinking.
Score: 152 Votes (Like | Disagree)
fenderbass146 Avatar
83 months ago
Jony! Thanks so much for some awesome designs through the years. With that said, I'm not sad to see him go, seems Apple has been fashion over function in the recent years. Ready to see what the next page in Apples history has to offer.
Score: 92 Votes (Like | Disagree)
rjp1 Avatar
83 months ago
Wish it was Tim
Score: 73 Votes (Like | Disagree)
drinkingtea Avatar
83 months ago
Oh, wow. This is a historic moment in Apple history.
Score: 72 Votes (Like | Disagree)
WRX-SRQ Avatar
83 months ago
Duh.

Long over due.
Score: 56 Votes (Like | Disagree)