Apple's Wearables Category Sets New Q2 Revenue Record of $5.1 Billion, Cook Says AirPods Are a 'Cultural Phenomenon' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Wearables Category Sets New Q2 Revenue Record of $5.1 Billion, Cook Says AirPods Are a 'Cultural Phenomenon'

by

Apple CFO Luca Maestri today said that Apple's Wearables, Home, and Accessories category, which includes devices like the AirPods and the Apple Watch, set a new March quarter revenue record of $5.1 billion.

According to Maestri, AirPods demands continues to be "off the charts," and Apple is "working hard to catch up with the incredible customer demand" for the earbuds. Earlier in the call, Apple CEO Tim Cook called AirPods a "cultural phenomenon."

airpodsdesign

Last month we introduced new AirPods, the second generation of the world’s most popular wireless headphones. Demand has been incredible. This is nothing less than a cultural phenomenon. With a new Apple-designed H1 chip, the new AirPods deliver faster connect times, more talk time, and the convenience of hands free "Hey Siri."

As for Apple Watch, it continues to be the best selling smart watch in the world, with three quarters of Apple Watch sales during the quarter going to first time Apple Watch owners.

The Apple Watch saw its best quarterly results for a non-holiday quarter, and Apple's wearables business saw growth close to 50 percent in Q2 2019. Apple's wearables business has now reached the size of a Fortune 200 company, which Cook said is "an amazing statistic" since it's only been four years since the Apple Watch was introduced.

Top Rated Comments

NickName99 Avatar
90 months ago
I see AirPods everywhere. I saw a postal delivery driver wearing them the other day. They don’t block your hearing at all, so they’re actually pretty safe to wear while driving.

Apple probably made more from AirPods than they did from iMacs last quarter.
Score: 6 Votes (Like | Disagree)
jonnyb098 Avatar
90 months ago
But but but.....I thought Apple was dooooooooooooooooomed.
Score: 6 Votes (Like | Disagree)
90 months ago
Please add iOS notes integration for the Apple Watch
And....a ‘live steps’ counter would be an outstanding addition to the health aspect of the watch.
Score: 5 Votes (Like | Disagree)
90 months ago
Number 4 on your list is "better sound" How can you "Love my airpods" but point-out the sound needs improving? They're earphones, their only job is to provide sound and if you feel the sound needs improving then they're not good earphones.

It's like saying I love my shoes I just wish they didn't have holes in the soles.
That’s extremely terrible logic you are applying.

He didn’t say, I love my AirPods but they have poor sound.

He said I love my AirPods but I want BETTER sound.

And it’s really the consensus for many people with AirPods. Love them, but better sound would be great.

Just because there is room for improvement doesn’t mean you cannot love a product.
Score: 3 Votes (Like | Disagree)
90 months ago
cultural phenomenon is a bit much.

They probably selling like hot cakes because people losing them all the time. ;)
Score: 2 Votes (Like | Disagree)
Future-Proof Avatar
90 months ago
Please add iOS notes integration for the Apple Watch
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone...
Related Apple News: Local News | Iphone | Education | Iphone | Culture