Apple has started marketing its Powerbeats Pro earphones ahead of their upcoming release with a pair of ads in Hollywood.
A banner ad and nearby billboard reveal that the Powerbeats Pro will be "totally wireless," as expected, making them the first cord-free Beats earphones like AirPods. A photo of the ad was tipped to 9to5Mac, which earlier uncovered an image of the Powerbeats Pro and their charging case hidden in iOS 12.2 code.
Image Credit: 9to5Mac
CNET was first to report on Apple's plans to release cord-free Powerbeats, which will essentially be fitness-oriented AirPods, ideal for the gym, sports, running, and so forth. The website said the new Powerbeats will launch in April, and Apple's ads in Hollywood apparently confirm they are "coming soon."
CNET also said the Powerbeats Pro will likely use the same H1 chip as the second-generation AirPods, potentially enabling "Hey Siri" support along with faster switching between source devices like the iPhone, iPad, and Apple Watch.
Image Credit: 9to5Mac
It appears the Powerbeats Pro will be available in both black and white, but pricing remains to be seen. AirPods start at $159, while Powerbeats3 Wireless with a cord between each earbud are regularly $199.95 in the United States.
Thursday April 16, 2026 8:25 am PDT by Joe Rossignol
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers.
The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....
Thursday April 23, 2026 11:18 am PDT by Tim Hardwick
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Beats today announced an expansion of its cable lineup that first debuted a year ago, introducing a longer 10-foot (3-meter) option for its USB-C to USB-C cables. The new 10-foot cable is available in all four of the existing Beats cable colors: Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
Built for enhanced durability, the Beats charging cables are designed with a tangle-free woven...
