Apple Says 'Privacy Matters' in Humorous New iPhone Ad
Apple today shared a new privacy-focused iPhone ad on its YouTube channel. The ad will premiere tonight and air through March Madness in the United States before expanding to select other markets globally.
The 45-second video starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in everyday life. In one scene, for example, two men briefly pause their conversation while a waitress is at their table.
"If privacy matters in your life, it should matter to the phone your life is on," the ad concludes. "Privacy. That's iPhone."
The ad arrives around six weeks after a major FaceTime bug was uncovered that allowed one person to call another person over FaceTime and listen to that other person's audio without the call being answered. Apple fixed the bug in iOS 12.1.4 and apologized, but it certainly wasn't good for its reputation.
Apple similarly promoted its privacy stance with a billboard near CES 2019 in Las Vegas that read "what happens on your iPhone, stays on your iPhone."
Bugs aside, Apple really does place an emphasis on privacy, especially compared to some other tech giants like Facebook. Apple has long said it believes privacy is a "fundamental human right," and as part of that, it aims to minimize its collection of customer data and disassociate it from an individual user when it does.
Popular Stories
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
