Puma Debuts $330 iPhone-Connected Self-Lacing Sneakers to Compete With Nike - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Puma Debuts $330 iPhone-Connected Self-Lacing Sneakers to Compete With Nike

Nike in January announced the launch of iPhone-controlled self-adjusting basketball shoes, and now another popular shoe brand, Puma, is set to launch its own self-lacing sneaker.

The upcoming Puma Fi, which was able to be tested by Engadget's Richard Lai, has been in development for three years. Puma has experimented with automatic shoe technology before with the laceless Autodisc, and is building on that experience with the new model.

pumafi1
Fi is an all-black shoe with a cordless motor at the top that's designed to fit the shoe around the foot, replacing traditional laces. The motor is attached to blue Dyneema strings (a material used in the fishing industry) that tightens when the motor is activated.

The Fi is powered by a removable battery hidden in a water resistant pocket inside of the shoe, and it can be charged by putting the heel of the shoe on an included Qi wireless charging mat or through a charging case.

There are a series of blue LED lights around the tongue of the Fi that light up when the motor is operational and display battery life. The battery lasts for five to seven days before it needs to be recharged, a process that takes 90 to 120 minutes.

According to Lai, the Fi is comfortable and looks and feels like an ordinary sneaker when in use. You can adjust the fit of the Fi with a touch module on the front that supports swipes for tightening the shoe.

The Fi can also be controlled via an iPhone, and there is included Apple Watch support. Using the iPhone controls, you can change the tightness, see battery life, and make small micro adjustments not possible with the on-shoe controls.

pumafi2
With the motor inside, the Fi weighs 428 grams, but Lai said that the weight "wasn't that noticeable" when wearing the shoe. There is a noticeable mechanical noise when operating the shoe, which Lai said "sounds cool."

There are no activity tracking and GPS tracking features in the Fi, but both the Fi and Nike's smart sneaker are just some of the first smartphone-controlled shoes. If the trend catches on, we could see more capable, feature rich iPhone-connected sneakers in the future.

Puma Fi will launch in spring 2020 and it will be priced at $330. Puma plans to launch an open beta program in the future to allow customers to use the sneakers in exchange for product feedback. Those interested should download Puma's PUMATRAC app, where Puma will announce Fi availability. [Direct Link]

Tag: Nike

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone...

Top Rated Comments

ilikewhey Avatar
93 months ago
thanks but ill save 250 and tie my own shoe lace
Score: 18 Votes (Like | Disagree)
nepalisherpa Avatar
93 months ago
Soon in the future...

Friend: "Hey, wanna go out for drinks?"

Me: "In a bit, my shoes are being updated right now."
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
93 months ago
The Back to the Future fan in me is immensely pleased; the pragmatist is in the ER, having their palm removed from their face.
Score: 14 Votes (Like | Disagree)
Porco Avatar
93 months ago
*Actual genuine mac-based joke alert*

Puma? I’ll wait for Jaguar!
Score: 8 Votes (Like | Disagree)
QuarterSwede Avatar
93 months ago
“I’ve got an idea! Let’s make some self lacing shoes that are all black so everyone looks like they work in a restaurant.”

/s
Score: 5 Votes (Like | Disagree)
93 months ago
Those look like something you'd buy at Payless Shoes
Score: 5 Votes (Like | Disagree)
Related Apple News: Opinion | Mac | Entertainment | News | South Africa