Apple Watch Series 4 Unboxing Videos Reveal New Packaging for Aluminum and Stainless Steel Models

A few days after unboxing videos for the iPhone XS and iPhone XS Max were shared online, some of the same YouTubers have now provided a glimpse into the unboxing experience of the Apple Watch Series 4. Unlike this year's new iPhones, the Apple Watch Series 4's packaging is noticeably different from previous generations.

apple watch series 4 unboxing ijustine

Image via iJustine

To start off, iJustine unboxed the Apple Watch Series 4 40mm Gold Stainless Steel Case with a Milanese Loop, as well as the Hibiscus Sport Loop and Lavender Sport Band. Apple changed up the packaging for the Series 4, and instead of a square box for stainless steel cases, this year the higher-end Apple Watch models also come in a rectangular box.


The outer packaging opens up to reveal Apple Watch artwork, and inside there are two separate boxes: one holding the Apple Watch, charging cord, power brick, and paperwork, and the second holding the Apple Watch band.

The Apple Watch case itself is also protected by a small fabric sleeve. Previous stainless steel Apple Watches were protected in a large, square plastic case that also held the Apple Watch band.

apple watch box

Image via Emkwan Reviews

YouTuber Emkwan Reviews unboxed the same Apple Watch as iJustine, but in 44mm instead of 40mm.


Spanish YouTuber Victor Abarca unboxed the Apple Watch Series 4 with the 40mm Space Gray Aluminum Case, showing off packaging that mimics the stainless steel Series 4's packaging. Aluminum owners will see the same pull tabs on the back of the packaging that opens up to two separate boxes inside, one holding the Apple Watch and another holding their band of choice.

Additionally, it appears that if you get the Space Gray Apple Watch, the small fabric sleeve protecting the case will also be Space Gray.


Apple's decision to package each version of the Apple Watch the same in 2018 is a big difference from previous Apple Watch generations. For the Apple Watch Series 3 and prior versions, the aluminum Apple Watch models came in slimmer, rectangular boxes, while the premium stainless steel models were encased in larger, square boxes that included the plastic case.

The Apple Watch Series 4 will launch tomorrow, September 21, so the first pre-order customers can expect to receive their Series 4 devices throughout the day on Friday. After reviews for the Apple Watch Series 4 praised the smartwatch's display and health benefits, Apple highlighted some review snippets on its website.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

Prof. Avatar
96 months ago
Off topic but not really... iJustine is so annoying.
Score: 55 Votes (Like | Disagree)
ppdix Avatar
96 months ago
Off topic but not really... iJustine is so annoying.
I was going to write the same! AHAHAHA Annoying AF!
Score: 19 Votes (Like | Disagree)
0947347 Avatar
96 months ago
Wow, people opening boxes and looking inside.
Score: 14 Votes (Like | Disagree)
69Mustang Avatar
96 months ago
All these youtubers are annoying. I’m guessing they don’t buy these as they get them before launch. Get a job and earn your gadgets.
This comment is the internet equivalent of old man yells at cloud or old man yells get off my lawn.:p:D

Reviewing and commenting about tech literally is their job. I'm sure they earn everything they get... just like you do at your job. They just have different ancillary benefits (early access to tech) than you do with your gig.
Score: 14 Votes (Like | Disagree)
Prof. Avatar
96 months ago
You have no obligation to listen to any youtuber you find annoying. Why the need to let everyone know?
To find people to commiserate with.
Score: 13 Votes (Like | Disagree)
MrGimper Avatar
96 months ago
I was going to write the same! AHAHAHA Annoying AF!
All these youtubers are annoying. I’m guessing they don’t buy these as they get them before launch. Get a job and earn your gadgets.
Score: 12 Votes (Like | Disagree)