newappstorelogoStarting in early 2018, Apple users in Brazil will pay for purchases from the App Store, iTunes Store, and iBooks Store using the Brazilian real instead of the dollar. The Brazilian real will also be used for Apple Music subscriptions and iCloud storage charges.

Apple began notifying users about the change in emails that were sent out today. Once the currency change happens, all new purchases and subscriptions will be charged in reais rather than dollars.

Since the iTunes Store became available in Brazil in 2011, customers have been required to pay in dollars using an international credit or debit card payment.

At one point, the Brazilian government looked into Apple's payment scheme, leading to speculation at the time that Apple was using dollars instead of reais to avoid software taxes that would negatively impact developers.

(Thanks, João!)

Top Rated Comments

oraculo666 Avatar
105 months ago
Just a note: The plural of Real is Reais though. Not Reals.
Score: 5 Votes (Like | Disagree)
oraculo666 Avatar
105 months ago
Is the currency prone to large fluctuations against the dollar – either currently or historically?

If so, that may be an additional reason for the previous dollar pricing, so both devs and Apple can stabilise prices and know better what they get in revenue...?
Yes, it has been fluctuating but not as much as it did in the past. The main problem for Brazilian customers is that whenever buying something overseas with your credit card, you have to pay 6.38% taxes also. And that was the case until now. Let's see if the prices in Reais will be billed locally.
Score: 3 Votes (Like | Disagree)
thisisnotmyname Avatar
105 months ago
Is the currency prone to large fluctuations against the dollar – either currently or historically?

If so, that may be an additional reason for the previous dollar pricing, so both devs and Apple can stabilise prices and know better what they get in revenue...?
Brazil has experienced hyperinflation in the past but I believe that was decades ago and has been more stable since (although that may have occurred again at a more muted pace when BRIC countries fell out of fashion on the world stage).
Score: 2 Votes (Like | Disagree)
filipe.esposito Avatar
105 months ago
Apple has just confirmed the prices for Apple Music subscription in reais. It's very attractive.

Apple Music Student Plan: R$8,50 (U$2,58)
Apple Music Individual Plan: R$16,90 (U$5,14)
Apple Music Family Plan: R$24,90 (U$7,57)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
bug security vulnerability issue fix larry

Update Now: iOS 26.2 Fixes 20+ Security Vulnerabilities

Friday December 12, 2025 11:11 am PST by
Apple today released iOS 26.2, iPadOS 26.2, and macOS 26.2, all of which introduce new features, bug fixes, and security improvements. Apple says that the updates address over 20 vulnerabilities, including two bugs that are known to have been actively exploited. There are a pair of WebKit vulnerabilities that could allow maliciously crafted web content to execute code or cause memory...