Apple's Craig Federighi Confirms There's No October Event in the Works

This shouldn't come as any surprise given that it's already the 20th of October, but Apple has no plans to hold an event to introduce new products this month. Apple software engineering chief Craig Federighi confirmed there will be no October event in an email to MacRumors reader Luke.

"Will we see an October keynote event?" Luke asked. "I think we're all Keynoted out for the season! :-)" Federighi replied.

Some people were expecting an event to take place this October because there was a Mac-centric event in October of 2016 that saw Apple unveil the Macbook Pro with Touch Bar, but there have been no rumors of a second 2017 event, nor are there any new products on the immediate horizon.

HomePod on shelf
iPads and Macs were both refreshed in June, and while Apple is still planning to introduce the HomePod and the iMac Pro this year, those products are set to debut in December.

Apple is not likely to hold an event for the release of the HomePod or the iMac Pro as the two devices were previously introduced in June at the Worldwide Developers Conference. Instead, Apple will probably launch both via a press release, with no additional events to take place in 2017.

Aside from a "December" debut date listed for both the HomePod and the iMac, there's no further word yet on when we might see them during the month.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

Crosscreek Avatar
108 months ago
Apple is working too hard at innovating. Lol
Score: 17 Votes (Like | Disagree)
Gorms Avatar
108 months ago
As the notification slides in on his Mac and he see's he's gotten yet another email from a MR reader, a single tear rolls down Craig's cheek. A single tear that suddenly becomes a uncontrollable flood.

"I can't take it anymore, Gina" he says to his fish, Gina, in her fishbowl on his desk "the nerds on Mac Rumors keep emailing me and asking me questions. I don't know the answers to half of this stuff, I'm just in charge of software".

But still the notifications roll in...

"Craig, what is Apple going to do with that barn?"

"Craig, will Apple release a new phone next year?"

"Craig, I prefer Touch ID to Face ID"

"Craig, when is Apple going to invent a new colour?"

Craig gets up from his desk. "Gina, I'm going to take a walk & I may be some time" he says as he leaves.

Craig was never seen again.
Score: 13 Votes (Like | Disagree)
filmantopia Avatar
108 months ago
So no Apple Car this year then? Bummer.
Score: 7 Votes (Like | Disagree)
iReality85 Avatar
108 months ago
I'm sure Craig wanted to, but he's encountering issues with FaceID unlocking the doors to the Steve Jobs Theater.
Score: 6 Votes (Like | Disagree)
Cmbqwerty79 Avatar
108 months ago
I wanna order my HomePod. Waiting to hear the date for that. The question is: Should I get one, or two? Hmmmm
Score: 4 Votes (Like | Disagree)
citysnaps Avatar
108 months ago
I wanna order my HomePod. Waiting to hear the date for that. The question is: Should I get one, or two? Hmmmm
Start with one. If it meets or exceeds your expectations, and feels like it has a lot of potential, then get another one.
Score: 4 Votes (Like | Disagree)