Apple Stores Getting All-New 'Lead' and 'Schedule Planner' Positions

MacRumors has learned that Apple is introducing two all-new Apple Store positions named Lead and Schedule Planner. Apple today informed existing retail employees that applications open Monday, July 24, although it appears that select stores started interviewing candidates as early as a few weeks ago.

apple store employees
Apple says the Lead position will give team members the chance to learn the ins and outs of running an Apple Store firsthand. The majority of a Lead's time will be spent as the Support Leader on the Floor, responsible for managing employee breaks and zoning in the store, and addressing customer concerns.

Support Leader on the Floor also entails communicating daily objectives, reinforcing store policies, and motivating team members by delivering feedback for career development, according to one employee's LinkedIn profile.

Apple says Leads will also support opening and closing, and perform a number of other administrative responsibilities, suggesting these employees could be key holders, count and balance cash, and be able to perform overrides when necessary. These have typically been duties carried out by the Store Manager.

It appears that Store Managers will continue to perform some of those responsibilities, in addition to HR and store development.

Meanwhile, working closely with Store Leaders, Apple says the majority of a Schedule Planner's time will be spent planning and creating the weekly schedule for the entire store. Schedule Planners will also identify trends and make resourcing recommendations to improve team and customer experiences.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

Osxguy Avatar
112 months ago
SHould be called an intern to a management position. Or it could also be called a carrot with the hope of management or corporate. I’ve seen this before at other now defunct companies. Circuit city being one. The customer service manager position, you did all the work and non of the pay.... good luck.
Score: 16 Votes (Like | Disagree)
macduke Avatar
112 months ago
We need more Apple Stores—especially outside of huge cities. There are a lot of gaps.
Score: 15 Votes (Like | Disagree)
nvmls Avatar
112 months ago
I think you're reading to deep into this. Apple is trying to better the store experience by shifting responsibilities to allow the store and personnel coordinate more efficiently. Companies make changes to configure a smoother operation and divide the responsibilities accordingly. It's not abnormal.
Oh ok, you should apply!
Score: 12 Votes (Like | Disagree)
paul4339 Avatar
112 months ago
Those Apple employees in that pic look very happy... are they finishing their shift or starting their shift?
Score: 10 Votes (Like | Disagree)
s15119 Avatar
112 months ago
From my experience, being a lead is the worst job in the shop. All the responsibility and none of the authority. But it's the stepping stone to manager, so....
Score: 6 Votes (Like | Disagree)
44267547 Avatar
112 months ago
Oh ok, you should apply!
Thanks for your suggestion. Although I am currently employed full time. But I certainly wouldn't mind working for Apple. I can appreciate their work ethic and customer service relations.
Score: 6 Votes (Like | Disagree)