Amazon has fired another salvo in the virtual assistant wars by opening up access to the far-field voice recognition technology found in its Echo smart speakers so that third-party manufacturers can make their own versions (via BBC).

The move comes as Amazon attempts to spread the use of its Alexa virtual assistant across a wide range of connected products and take ownership of a larger portion of the growing smart devices market. Google announced its branded Home smart speaker in November, while Apple is also rumored to be planning a similar Siri-enabled device this year.

FamilyShot centered
The initially invite-only access to the technology via the Alexa Voice Service program will give manufacturers the right to replicate the Echo's seven-microphone array that allows the speakers to hear a voice command from across the room.

The access also means third-party developers can use the proprietary algorithms used for wake-word recognition, which focus the array on the owner's voice and filter out echoes and other noises. Developers will be provided with a reference kit as a starting point for their own designs, and the freedom to source components from a range of parts manufacturers.

"Our vision is for Alexa to be everywhere, and that means making it available to other companies and services to integrate into a wide range of devices," said an Amazon spokesperson.

"We expect Alexa to be in many devices over time, including products that compete with Echo, which is why we're investing in making a wide range of hands-free and far-field reference solutions available to OEMs [original equipment manufacturers]."

Amazon's rollout of Alexa has gained steam ever since CES 2017 in January, when the virtual assistant cropped up in a range of products including third-party smart speakers, cars, TVs, lamps, and even refrigerators.

In February Amazon announced it was extending third-party support for its Alexa Voice Service (AVS) internationally, and last month it added its Siri competitor to the company's iOS app, allowing users to search Amazon, track orders, play music, and start audio books from Audible.

Top Rated Comments

Kabeyun Avatar
112 months ago
I like a lot of Apple stuff, but my experience is that Siri is nearly useless. It boggles my mind how they're pushing it everywhere before it actually works. Siri fails both on the input end (you can't even recognize one of my established contacts?) and on the output end (how about finding the accurate location near me rather than the similar-sounding one across the country in Nevada? And maybe answer my question instead of referring me to the Web). AI has moved beyond setting a timer ('https://youtu.be/_brGtcrcM9w'), and it seems like Apple is being handily beaten while they keep doubling down on a crappy feature which is training me not to use it.
Score: 8 Votes (Like | Disagree)
macs4nw Avatar
112 months ago
Smart, strategic, pre-emptive move by Amazon. Third-party participation should give Alexa and the Echo a big boost.
Score: 4 Votes (Like | Disagree)
CarpalMac Avatar
112 months ago
I don't want an always on microphone in my place, disabled siri on my iPhone.
What does it add, I prefer privacy over convenience.
I keep seeing people come onto public internet forums for tell us all how much you value their privacy. I'll wager most have Facebook / Twitter / Instagram / Whatsapp account(s) and surf without using a VPN or cookie blockers.

Personally I love the convenience of Alexa, comfortable that I as only a single anonymised source of data, am not that interesting.
Score: 3 Votes (Like | Disagree)
justperry Avatar
112 months ago
I don't want an always on microphone in my place, disabled siri on my iPhone.
What does it add, I prefer privacy over convenience.
Score: 2 Votes (Like | Disagree)
MrGimper Avatar
112 months ago
Great smart move. Even before this you could run Alexa on a Pi, and this just opens it up more.

Personally, I think Siri is a bigger fail than Apple Maps... at least they've sorted that out over time.
Score: 2 Votes (Like | Disagree)
Nunyabinez Avatar
112 months ago
The Urban Dictionary first result:
"Lone wolf is a term commanly used by many people. It means that they used to belong to a group and left to become stronger."

In response to the above posts, I too value privacy over convenience. Although I have gmail, outlook, icloud email, facebook, i have facebook deactivated. I also run my own linux email server, i have my own vpn, i use encryption, i turn off location privilages, i removed webcams and mics from my iphone SE. if it breaks and apple only sells unibody iphones, i will stop buying iphones. i dont use skype, hangouts, apple messages, apple pay, uber, very little amazon: mostly for software, i dont use windows 10 or os x.

The people I know that own these, in my honest experience, they all vote democrat in every election, they live in california and denver and honestly claim to spend like $20,000 on uber. They were all really confused when trump won. i expected him to.

I dont plan to ever use one of these devices. besides, every time i see someone try to call their local pizza place through siri, it takes like 2-3 tries.

i could find it on google faster if i wanted, but i already have the number memorized.

I find it in rather poor taste that people like satya nadella got paid 18 million just for 2016s compensation, while most people float around the poverty line. I havent seen anything innovative come out from silicon valley in over a decade. But i get how the game works.
It's a good thing that you do and don't do all of that. I don't use a vpn, have Facebook, use Google, Windows 10 and MacOS.

Your diligence has prevented you from having all the horrible things happen to you that have happened to me. Oh...wait...
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iPhone Car Key Kia

Another Vehicle Brand Gaining iPhone Car Keys Support

Tuesday October 28, 2025 5:27 am PDT by
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris. Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...