Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Apple Shares a Series of AirPods Ads on UK YouTube Channel

Tuesday February 21, 2017 5:28 PM PST by Juli Clover

Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods.

Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill.

Apple's UK specific AirPods ads come as the company is rumored to be shifting towards regionally-focused digital and social media ad campaigns instead of broader TV-focused campaigns translated for global markets.

Apple has been focusing on sharing 15-second videos appropriate for social media in recent weeks, and the company recently released a video unique to its Brazilian YouTube channel, which focuses on showing off the iPhone 7 Plus's photo taking capabilities at Carnival, an annual Brazilian festival.

Tag: Apple Ads

Top Rated Comments

hello12

117 months ago

I think Apple needs to re-evaluate their marketing strategy here, these ads are embarrassing. Not as good as they usually are. Someone dropped the ball.

Uh huh....

Score: 5 Votes (Like | Disagree)

Johnny907

117 months ago

Perhaps Apple should invest that ad money on increasing their production capacity, given how they can't even meet current demand at this point without the ads. My local apple store was restocked for the first time since launch last week. They got three. Launch day they got one.

Score: 3 Votes (Like | Disagree)

AppleWarMachine

117 months ago

I like the Marian Hill one, spot on :D...classic apple ad

Score: 2 Votes (Like | Disagree)

Appleaker

117 months ago

About 3 hours late :D
https://forums.macrumors.com/threads/apple-posts-3-notes-style-airpods-ads-on-uk-youtube-channel.2033801/

Score: 1 Votes (Like | Disagree)

dannyyankou

117 months ago

The song in those commercials is really getting popular lately, I'm hearing it on the radio all the time. The artist must be grateful, lol. The song is a year old.

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by Joe Rossignol

Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...

• 88 comments

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by Joe Rossignol

The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by Joe Rossignol

We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

• 27 comments

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by Joe Rossignol

Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

• 139 comments

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by Joe Rossignol

In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

• 54 comments