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Apple Highlights Ways Siri Can Get Involved in Super Bowl Sunday

Apple today announced that Siri has been updated with some new Super Bowl-specific features ahead of Sunday's game, making Apple's virtual assistant more useful for sports fans.

With Live Tune-In support, Apple TV users can ask Siri to play the Super Bowl live by saying "Watch the Super Bowl." Introduced last year, Live Tune-In is designed to make it easier for Apple TV users to find live television content more quickly, and for the first time, it can be used for one of the biggest sports games of the year.

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Apple also highlights other ways Siri can be used on Super Bowl Sunday, for everything from team and player statistics to reminders to purchase snacks.

Whether you're at home, at a local sports bar or at a friend's party, Siri is available everywhere you are and provides even more football insights including team rosters, player comparisons, historical stats, season records and more. Siri can also help with game day planning by telling fans where to watch the game, who's performing during the halftime show and reminding them to pick up snacks as they head out the door.

A long list of example questions Siri can answer are included in Apple's announcement, such as "What is the Patriots record?" or "Who has more rushing yards this season, Tom Brady or Matt Ryan?" Super Bowl fans may want to check it out to find new ways to engage with Siri.

The Super Bowl will take place on Sunday, February 5 at 3:30 p.m. Pacific Time. The New England Patriots will be facing off against the Atlanta Falcons at NRG Stadium in Houston, Texas.

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Top Rated Comments

mccaffertee Avatar
121 months ago
GREAT IDEA!!! Too bad Siri never understands what I am asking.
Score: 12 Votes (Like | Disagree)
chr1s60 Avatar
121 months ago
"Siri, who has more cheating accusations, Tom Brady or Matt Ryan?"
Score: 9 Votes (Like | Disagree)
Targets R Us Avatar
121 months ago
The fact that Apple had to add specific capabilities to do these Super Bowl type of related queries simply points out what's wrong with Siri capabilities and why it's so far behind.

-Jeff
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
121 months ago
Haha, loser jets fan.

Hey Siri - Who was accused and found guilty of piping crowd noise into their stadium to give the Falcons and Matt Ryan an advantage?
Yeah, that was us.:oops: Not our greatest moment. Not our worst either... not by a long shot. To be fair, half of us are three sheets to the wind by kickoff. Tailgating is a sport unto itself in the south.

If someone is screwing around with Siri at my SB party, they will be relegated to the small TV in the garage.

Go Falcons.
Score: 5 Votes (Like | Disagree)
121 months ago
That's creative to implement Siri for the Super Bowl. Now if I actually liked either team playing in the Super Bowl.
Score: 5 Votes (Like | Disagree)
macduke Avatar
121 months ago
The fact that Apple had to add specific capabilities to do these Super Bowl type of related queries simply points out what's wrong with Siri capabilities and why it's so far behind.

-Jeff
It's sad that Apple started so far ahead with Siri. The context she was capable of at the time was pretty great. Now she just seems like the slow kid in class that needs special attention. Even that kid can remember a short list of facts drilled into their head. But can that kid draw upon context clues and pull multiple bits of information together using indirect reasoning and analysis? Not without a whole lot of work, and maybe never without a brain transplant.

Siri needs this brain transplant. Maybe start fresh with a new AI, a new name, and new branding. To a lot of people I know, even middle-aged people like my boss and some of my coworkers, Siri is just an annoyance that they never use. They need to find a way to make it indispensable—along with a better brand strategy and connected smart home hub type device that manages HomeKit, general AI tasks, AirPlay, and maybe even creates or extends a WiFi network all in one.
Score: 3 Votes (Like | Disagree)
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