New Apple Watch to Launch in Fall 2017 With Improved Battery Life But No Major Design Changes - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

New Apple Watch to Launch in Fall 2017 With Improved Battery Life But No Major Design Changes

Apple's third-generation Apple Watch is expected to be unveiled in the third quarter of 2017 and will focus on improving battery life and overall performance, according to a new report out of China.

On Tuesday, the Chinese-language Economic Daily News (EDN) claimed the next iteration of the wearable device will be manufactured by Taiwan-based Quanta, which was also responsible for the production of Apple's first and second-generation smartwatch.

apple watch series 2 2
Citing market watchers with knowledge of Quanta's plans, the paper said improving battery life is the manufacturer's "main task", but beside general performance improvements, the device's other hardware would not see much change. Quanta declined to comment on the report, calling it "market speculation".

The claims represent the first tentative indication of Apple's launch timeline for its third-generation Apple Watch, pointing to a possible fall unveiling of the new wearable alongside this year's iPhone 8.

The report also narrows down Apple's rumored ambitions for the third-generation device, with previous reports suggesting it could introduce the first significant design changes for the timepiece, such as more advanced sensors that Apple was not able to include in the first and second-generation models.

Other previous rumors have claimed Apple plans to add cellular connectivity to the next Apple Watch, after battery life concerns prevented the feature from being included in the Series 2 device. Also suggested is a potential switch to micro-LED displays, which are thinner and lighter than current screens and offer improved color gamut and brightness.

Filed patents by Apple show other possibilities for future versions of Apple Watch, including the ability to determine a user's identity through their heart rate and unique cardio rhythms. Future models could also potentially integrate haptic feedback into Apple Watch bands, freeing up internal space for other components and allowing for a thinner body design.

(Via DigiTimes.)

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

BMcCoy Avatar
120 months ago
The ONE product that could do with being thinner.........

;)
Score: 64 Votes (Like | Disagree)
120 months ago
im happy with my 1st gen, until we see some design changes, or at least some radical app changes, that this watch can't do.
Score: 32 Votes (Like | Disagree)
Abazigal Avatar
120 months ago
can't see the need to upgrade my series 2 not if the design is the same
I don't think Apple designs their products with the assumption that people are replacing their Apple Watches every year...
Score: 19 Votes (Like | Disagree)
The Game 161 Avatar
120 months ago
can't see the need to upgrade my series 2 not if the design is the same
Score: 16 Votes (Like | Disagree)
djcerla Avatar
120 months ago
Thinner. Just looking at this reminds me of 1st gen iPhone, but if they can focus on improving battery life before they start shaving away at the thing then I'm all for it.

In this photo it looks chunky, but it's definitely not. It's actually thinner than a Tag Heuer Monaco, a similarly shaped iconic mechanical watch.
Score: 13 Votes (Like | Disagree)
ryanwarsaw Avatar
120 months ago
What would people like to see different in the design? Make it circular?
Score: 13 Votes (Like | Disagree)
Related Apple News: Mac | M4 Ipad Air | Apple Tv | Halide | Airpods Deals