Apple Invites Media to 'Hello Again' October 27th Mac-Centric Event - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Invites Media to 'Hello Again' October 27th Mac-Centric Event

Apple today sent out media invites for a Mac-centric event that will be held on Thursday, October 27 at 10:00 a.m. at Apple's Cupertino campus.

The October event is expected to focus on the introduction of new Macs, headlined by a much-rumored and highly anticipated revamped MacBook Pro. According to rumors, the new MacBook Pro will feature the first redesign to the machine since 2012.

helloagainoctober27event
A thinner, lighter body is expected, with a wider, pressure-sensitive trackpad and a flatter MacBook-style keyboard with the same butterfly key mechanism. The MacBook Pro will be available in the same 13 and 15-inch size options, and will feature USB-C with USB 3.1 support for faster transfer speeds, Thunderbolt 3, and Touch ID.

Touch ID is expected to be built into a new OLED touch panel built into the top of the MacBook Pro, where it will replace the physical function key row. The OLED touch panel is said to feature contextual buttons that will change based on each app that's in use. A leaked chassis suggests it will feature four USB-C ports and a headphone jack, but no HDMI port, no USB-A ports, no MagSafe connector, and no SD card slot.


A refreshed 13-inch MacBook Air with USB-C ports has also been rumored, but it is not clear if other internal changes will be made to Apple's low-cost machine. It's possible the 13-inch MacBook Air will be a standalone product going forward, based on rumors suggesting the 11-inch model will be discontinued.

Apple is also said to be working on updated iMacs with AMD graphics chips, which could be introduced at the event, and we might possibly see the debut of a rumored 5K Retina display with an integrated GPU. Apple discontinued the original Thunderbolt Display earlier this year, but an updated product has been in the works and it makes sense to release it alongside refreshed Macs if it's ready to launch.

Apple's Mac Pro and Mac mini are in dire need of refreshes, having been updated last in 2013 and 2014, respectively, but it is not clear if these machines will also see updates at the event.

MacRumors plans to provide live coverage of Apple's October 27 event, both here on MacRumors.com and through our MacRumorsLive Twitter account. Apple will also live stream the event on its website and on the Apple TV.

Related Roundups: iMac, MacBook Pro, MacBook Air
Related Forums: iMac, MacBook Pro, MacBook Air

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...

Top Rated Comments

123 months ago
My credit card and dongles are ready
Score: 139 Votes (Like | Disagree)
yaxomoxay Avatar
123 months ago
why lowercase "hello again"?
Because after removing the headphone jack, Apple will remove the SHIFT and CAPS LOCK keys.
Score: 95 Votes (Like | Disagree)
Janichsan Avatar
123 months ago
The ironic twist: they will talk two hours about nothing but watch bands...
Score: 92 Votes (Like | Disagree)
MacsRgr8 Avatar
123 months ago
BTW... "Hello Again".. (!!!!)



Attachment Image
Score: 71 Votes (Like | Disagree)
garirry Avatar
123 months ago
Mac Pro better be updated or else I'll just

EDIT 10/29: I just
Score: 59 Votes (Like | Disagree)
123 months ago
G5 Powerbooks FINALLY!!!! I've waited 12 years for this day.
Score: 55 Votes (Like | Disagree)
Related Apple News: Reviews | 14 Inch Macbook Pro | Ipad Pro | Iphone 17e Vs Iphone 16 | Technology