Popular accessory maker Twelve South has come out with a line of merchandise to promote the brand, ranging from T-shirts and cups to a candle that's been causing quite a stir on the Internet over the last couple of days.

Made from soy wax, Twelve South's candle promises to deliver a "New Mac" smell, as in the smell you get when you take a whiff of a freshly opened and unboxed MacBook Pro, MacBook Air, or other Mac product.

twelvesouthnewmac
According to Twelve South, the "New Mac" candle features notes of mint, peach, basil, lavender, mandarin, and sage, which somehow magically combine to mimic the smell of a new Mac.

If you think you've seen everything, here's a new one... Ever open up a new Mac box and smell it? (or is that just us?) We took that scent - and literally bottled it. Meet the New Mac Soy Candle. No kidding. It's kind of awesome.

Twelve South is pricing its New Mac candle at $24, and it's been so popular with Apple enthusiasts that it's temporarily sold out. The company expects to have more available for purchase later this month.

Twelve South's merchandise page also features a water bottle, coffee mug, t-shirt, drink cooler set, and hat, all ranging in price from $14 to $29.

Top Rated Comments

Bbqthis Avatar
120 months ago
If I want that new Mac smell, I'd rather just buy a new Mac. Oh wait...
Score: 58 Votes (Like | Disagree)
ckelley Avatar
120 months ago
The only "New Mac" anything these days... :(
Score: 35 Votes (Like | Disagree)
jimbobb24 Avatar
120 months ago
I am thinking about sending a 100 of these to Cook - hint hint buddy.
Score: 24 Votes (Like | Disagree)
PoppaKap Avatar
120 months ago
Is it April 1st?
Score: 19 Votes (Like | Disagree)
masterhiggins Avatar
120 months ago
Coincidentally it also smells like burning money.
Score: 17 Votes (Like | Disagree)
Born Again Avatar
120 months ago
Lol I sent in this tip!
Score: 14 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
iOS 26

iOS 26.3 Beta 1 Features: What's New So Far

Monday December 15, 2025 4:23 pm PST by
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas. We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features. Transfer to Android Apple is making it simpler...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
airpods max 2024 colors

AirPods Max 2 Likely to Offer These 10 New Features

Monday December 15, 2025 7:41 am PST by
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...