Apple Watch Series 2 Now Available for Pre-Order Through Apple's Online Store

Alongside the iPhone 7 and the iPhone 7 Plus, the second-generation Apple Watch, Apple Watch Series 2, is now available for pre-order from Apple's online storefront and through the Apple Store app.

Supplies of the Apple Watch Series 2 could be limited, so customers interested in launch-day delivery should order as soon as possible.

Apple Watch Series 2 features a second-generation chip that's up to 50 percent faster with 2x better graphics performance. It also has a second-generation display that's much brighter for more vivid colors outdoors, and it has built-in GPS for better fitness and location tracking.


Alongside the standard aluminum and stainless steel models, Apple Watch Series 2 is also available in a new pearl-white ceramic material that's four times stronger than stainless steel. Apple has also created new Hermès models and there's a new Apple Watch Nike Plus that's been developed in collaboration with Nike, featuring an aluminum body and a custom perforated Nike band.

Apple Watch pricing begins at $369 for the entry-level aluminum Sport model, $549 for the stainless steel Apple Watch, and $1,249 for the ceramic Apple Watch Edition. All three models can be ordered from the online store beginning now. Apple is also accepting pre-orders for Hermès and Nike models, but those won't ship out until late September and late October, respectively.

Upgraded Apple Watch Series 1 models, which feature the new S2 processor, are also available for pre-order at this time. Series 1 models start at $269.

The Apple Watch Series 2 will officially launch on September 16, which is the same date that some customers will begin receiving their devices at their homes.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

chicagofan00 Avatar
123 months ago
Ordered the Nike+, 42mm Space Gray with Black/Volt band.
Score: 3 Votes (Like | Disagree)
Jason83 Avatar
123 months ago
Still down. Gotta love your auto-posts.
Score: 2 Votes (Like | Disagree)
jclo Avatar
123 months ago
Still down. Gotta love your auto-posts.
We don't do auto posts for this kind of thing, just FYI. Store was up for some people at the time that I posted.
Score: 2 Votes (Like | Disagree)
akaneo2 Avatar
123 months ago
Order in at 2:11AM (Central), stupid wrong billing address slowed me down :( It seems it was up around 2:09.

Lets hope they have more watch supply this year than last. It does say Delivers: Sep 16th on both iPhone and watch on my confirmation.
Score: 2 Votes (Like | Disagree)
AppleWarMachine Avatar
123 months ago
ordered: Nike - Black/Grey - Late October
Score: 2 Votes (Like | Disagree)
KPOM Avatar
123 months ago
got my Apple Watch Edition reserved - but will arrive on October 4th only. Couldn't get in store Pickup in Berlin.
For the iPhone Plus with 256GB situation is hopeless - specially with Vodafone (the worst mobile operator with regards to iPhone support - don't ask why I am bound to them)
Hopefully it is worth it. I was tempted, but went with an updated Apple Watch Hermes. 9/30 for me! :)
Score: 1 Votes (Like | Disagree)