Amazon has expanded its domestic goods-ordering Dash Buttons program beyond U.S. shores, bringing the devices to Germany, Austria, and the U.K. for the first time.

The buttons have been available in the U.S. since March of last year, and enable Amazon Prime customers to reorder specific household items like coffee, toilet paper, and washing up liquid by pressing a physical button that's wirelessly linked to their Amazon account.

Dash-Buttons
Amazon has added over 100 popular household brands to its Dash program in the 18 months since its launch, in a bid to make reordering goods online a seamless process. Daniel Rausch, Director of Amazon Dash, said of the launch:

"We've all experienced the frustration of running out of something we need—Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past.

"Dash Buttons offer the convenience of 1-Click shopping from anywhere in the home — they can be placed near those frequently used items you don't want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way."

Dash buttons cost $4.99 (£4.99 / 4.99 euros) each, but Prime members get the same amount discounted off their first order, making the first device essentially free.

Amazon also announced it is launching its Dash Replacement Service (DRS) in the above countries. DRS lets connected devices like water filters and printers link up to the Dash system, either by manufacturers incorporating manual Dash buttons into the hardware, or enabling the devices to automatically reorder supplies when they are running low.

Companies including Bosch, Siemens, Samsung and Whirlpool are currently working on integrating Dash Replenishment into their products, according to Rausch.

Amazon Prime costs $99 (£79 / 49 euros) and grants customers access to a range of Amazon services.

Tag: Amazon

Top Rated Comments

Elijen Avatar
120 months ago
I can already see the surprised parents after their kid orders 1 thousand rolls of toilet paper :)
Score: 4 Votes (Like | Disagree)
CarlJ Avatar
120 months ago
I don't think Amazon has a guarantee on the pricing... but it's obviously a little more stable than normal items on Amazon. ...
...
I tried a Google search to see if anyone had written anything up on this topic but couldn't find anything useful (no matter what I tried I just got a bunch of idiot bloggers proclaiming Dash to be the end of the universe).
It makes sense in a way; if people were hit by sneaky-seeming price increases when using the button, it'd lead to people not wanting to use all those Dash Buttons that Amazon has given away (cost $5 but you get $5 back) - giving you $7-ish worth of electronics (by one estimate I read), in order to score $5 extra once or twice, before you realized the price was too high and developed a negative opinion of Amazon, doesn't actually help them much.

There is some truth to the idiot blogger's fears, though - the first Dash Button was found in Roswell, New Mexico, in 1947, under suspicious circumstances, and it was still glowing at the time. And each time they've pressed that button, a new Dash Button appears - that's where they're all coming from.
Score: 3 Votes (Like | Disagree)
chrisone Avatar
120 months ago


Back to the buttons though, they are ugly and if you have children I would imagine it would leave open the possibility of mass orders being generated. Do they have a system in place where they will prevent over order?
Although I share the general sceptisim, they do have a system for preventing over-order: once pushed, the button will not register any new pushes until the order has been delivered to you.
Score: 3 Votes (Like | Disagree)
cube Avatar
120 months ago
I prefer going to the shop rather than running after the postman.
Score: 2 Votes (Like | Disagree)
S.B.G Avatar
120 months ago
Huh. This is something that I totally missed as being a product/service they offered. I can see how it would be useful and convenient, not necessarily lazy though.
Score: 2 Votes (Like | Disagree)
cube Avatar
120 months ago
Not just the parts cost, it'd blow the power budget. It runs, for its lifetime, off one non-replaceable AAA battery, and it uses practically no power until the button is pressed, at which time it wakes up for just a few seconds, to send one message. That isn't likely more often than once a week, and more typically probably once a month. Even though e-ink can display for a very long time without power, what you suggest would mean having the device polling Amazon likely at least daily, to get the latest price, plus the additional power spent on rewriting the display each time the price changes (not to mention the inevitable lawsuits when the number displayed didn't match the current price because it hadn't updated in 18 hours). This would reduce the device's useful life from years to months, at which point it wouldn't be cost effective (if it lasted 3 months, and you used it 3 times, that's ballpark $7 worth of parts, plus paying to ship it to you, to get you to purchase a single item 3 times, that you might have purchased from Amazon anyway - not a very good return for them).
It could be: first press: display price - second press: order
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...