Apple Acquires Machine Learning and AI Startup Turi - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Acquires Machine Learning and AI Startup Turi

Apple recently purchased Seattle-based machine learning and artificial intelligence startup Turi, reports GeekWire. Apple is said to have paid around $200 million to acquire the company, which was known as "Dato" until earlier this month.

Turi is designed to help developers build apps with artificial intelligence capabilities that automatically scale. It has developed the Turi Machine Learning Platform, GraphLab Create, and Turi Predictive Services, used for functions like recommendations, fraud detection, sentiment analysis, and more.

turi

Turi toolkits simplify development of machine learning models. Each incorporates automatic feature engineering, model selection, and machine learning visualizations specific to the application. There is no faster way to build performant models.

Citing people familiar with the acquisition, GeekWire says Turi employees will remain in the Seattle area, where Apple has been establishing a presence over the past few years.

Apple confirmed the acquisition with the standard purchase statement it gives to media outlets: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

It is not known what Apple will do with Turi's technology, but Apple has made several AI-related purchases in recent months including VocalIQ, Perceptio, and Emotient.

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

126 months ago
Wow so much negativity under each and every post, even this one (and I really don't know what there is to say about Apple buying startups that is negative...) I can't andre it anymore, macrumors really is a place for apple haters. There are better alternatives out there
Score: 9 Votes (Like | Disagree)
teamgibbs Avatar
126 months ago
TURI meets Siri. 90 milliseconds later they give birth to Skynet.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
126 months ago
No "where's the new MBP's Apple?!?" posts? Gosh people are slipping. :D
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
126 months ago
TURI meets Siri. 90 milliseconds later they give birth to Skynet.
Good thing it's not August 29th, 1997 :D
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
126 months ago
Artificial Intelligence... Wonder if this will make its way to help Siri become smarter. I just want to be able to order a pizza with her.
Well in which case, I hope you ordered the "I'm sorry, I can't take any requests right now" topping.
Score: 4 Votes (Like | Disagree)
126 months ago
Um, is there a TL;DR version?
Basically he's saying that human progress is exponential and always gets better. And that AI will cause human progress to shoot up almost in a vertical line if you're drawing it as a graph. He says that if you take a person from 1750 and show him the technology we have today, basically his head would explode (figuratively)

I think he's completely wrong though. If you take a person at the height of the Roman Empire and transport them into the future in the Dark Ages, they would be pretty horrified.

Everybody has their own definition of what AI is. Trying to create a humanoid robot that acts like a human I think is completely pointless.

I hope that the acquisition of Turi will finally allow Apple to improve auto-correct.
Score: 3 Votes (Like | Disagree)
Related Apple News: Entertainment | Ipad | Local News | Opinion | Iphone