Apple's 'The Human Family' Ad for Rio Olympics Features Maya Angelou

Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world.

The new ad follows a collection of commercials shared by Apple back in July that were all a part of the "Shot on iPhone" roster of advertisements. Apple is in a revamp period with its photography-focused campaign, which was updated in June with advertising imagery and billboards focusing on bright colors.