Earlier this weekend, Apple began promoting book-related content with a new Instagram account centered around its iBooks digital platform. The launch of the iBooks Instagram page coincided with the release of the script for Harry Potter and the Cursed Child, which the account posted about yesterday.

iBooks Instagram
Apple also wished author J.K. Rowling a happy birthday through its new verified Instagram page, but otherwise the content appears to largely be focused on introducing followers to fresh and notable stories through quotes, author spotlights, and unique, short videos.

Some of the novels referenced so far on the new page include Blake Crouch's Dark Matter, Emma Cline's The Girls, and Wendy Walker's All Is Not Forgotten. All of the mentioned books released between June and July, so it seems iBooks will keep its promotions aimed at recently launched novels while it gains more Instagram followers in its early stages.

You can check out Apple's new Instagram account for iBooks here.

Top Rated Comments

Mr. Turtle Avatar
124 months ago
Guys, this is MacRumors, can we stop being so positive please?
Exactly! What's going on?

Omg life changing! This is exactly what I've been waiting for from Apple!
Here we go.. way better
Score: 4 Votes (Like | Disagree)
smacrumon Avatar
124 months ago
In just a day or so, already 15 posts! That's some active Instagram account and interesting social marketing strategy.
Score: 2 Votes (Like | Disagree)
CCCowley Avatar
124 months ago
In just a day or so, already 15 posts! That's some active Instagram account and interesting social marketing strategy.
Nice new feature. But what will be exceptional is if Apple occasionally turns the spotlight on small publishers and lesser-known authors.
Guys, this is MacRumors, can we stop being so positive please?
Score: 2 Votes (Like | Disagree)
japanime Avatar
124 months ago
Nice new feature. But what will be exceptional is if Apple occasionally turns the spotlight on small publishers and lesser-known authors.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Foldable Thumb

First Foldable iPhone Design Details Revealed

Monday February 2, 2026 7:19 am PST by
Apple's first foldable iPhone will feature relocated volume buttons, an all-black camera plateau, a smaller Dynamic Island, and more, according to design leaks from a known Weibo leaker. The user known as "Instant Digital" today claimed to share several key details about the design of the foldable iPhone: The volume buttons will be located on the top edge of the device, aligned to the...