Apple Unveils Multiple New 'Messages' App Features Coming in iOS 10 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Unveils Multiple New 'Messages' App Features Coming in iOS 10

by

Apple has announced a number of new features for the Messages app in iOS 10, including Digital Touch videos and new chat bubble effects.

Messages now shows shared media inside chat transcripts, so that link and image thumbnail previews display, Apple Music tracks can be listened to, and videos can be played without leaving the app.

Messages in iOS 10
The camera functionality has also been enhanced inside Messages, allowing users to see what the camera lens is focusing on, while recently taken photos can be browsed alongside the lens view.

iOS 10 also brings emoji predictions as you type, and Messages will highlight words that have corresponding emoji characters, allowing users to tap them and instantly turn them into images. Emojis are also displayed three times bigger than previously in chat transcripts.

Another new feature is called "Bubble Effects", which enable users to expand or deflate chat bubbles in the transcript screen for emphasis. Bubbles can also be made to reveal their contents gradually for dramatic effect.

In addition, Messages in iOS 10 will support handwritten message bubbles, and includes a Digital Touch feature similar to on the Apple Watch, allowing users to sketch responses, share their heartbeat, and more.

Fullscreen animated background effects are also included in the new Messages app, such as disco lights and fireworks, while new third-party 'iMessage apps' can be added in a dedicated app drawer similar to that found in Facebook Messenger, where stickers, seals and animations reside for quick access.

iOS 10 supports all iOS 9 devices except the iPhone 4s and iPad 2, and is available to developers in beta today, while the public beta comes in July, followed by a full release in the fall.

Related Roundup: WWDC 2026

Top Rated Comments

RamGuy Avatar
128 months ago
horrible messages app mess, I guess I will need to use whatsapp as my main one now...
I though apple was all about removing skeuomorphism.
I think you have misunderstood what "skeuomorphism" actually means.
Score: 12 Votes (Like | Disagree)
128 months ago
... but man it's so confusing and messy.
NOPE, just type away as normal and ignore the extraneous.
Score: 12 Votes (Like | Disagree)
sza Avatar
128 months ago
I can't wait to see how spams are going to look like in the new iMessage app...
Score: 11 Votes (Like | Disagree)
serialtoon Avatar
128 months ago
Wow there's a lot going on the messages app now. Some features are cool, but man it's so confusing and messy.
Score: 11 Votes (Like | Disagree)
Sandstorm Avatar
128 months ago
Cluttered and incredibly tacky. Wow.
Score: 11 Votes (Like | Disagree)
128 months ago
I'm applauding the NO iMessage for Android.
Score: 9 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Related Apple News: Reviews | News | Sport | Ipad | World News