Developer Excitement for Apple TV Easily Exceeds Interest in watchOS

Developer interest in coding third-party apps for Apple TV continues to surge, while interest in the Apple Watch has waned since the start of 2016, according to mobile app developer database Realm.

Realm hosts a database of apps used by approximately 100,000 developers, and contains details of apps used by around 1 billion people, giving it a unique view of which devices capture mobile developers' interest over time.

applewatchappletv
Speaking to Business Insider UK, Realm VP Tim Anglade said that the Apple TV had gained the most interest among developers since the release of the fourth-generation device and the launch of a dedicated App Store in October 2015. Meanwhile, developers have cooled their interest in the Apple Watch, viewing it more as a companion to the iPhone, where coding appeal remains high.

"tvOS is a brand new platform so there's a gold rush for it," said Anglade. "[But] on a weekly basis we're seeing very few Watch apps, compared to iOS apps. For every 1,000 new iOS apps being built, there are 10 tvOS apps and maybe 1 Watch app."

Apple doesn't release separate sales figures for the Apple Watch, but market research suggests the device finished third in the overall wearables market in the first months of 2016, with 7.5 percent market share. Since the launch of the fourth-generation Apple TV, sales of the set-top box have been 50 percent higher than unit sales in 2014.

According to Anglade, there's every chance that coders will flock to the next version of the Apple Watch – expected to be unveiled late this year – in the way they did when the device was first launched, so long as the timepiece offers more opportunities for developers to tap into upgrades and Apple opens up the platform to run independent apps.

Developers originally had limited access to Apple Watch features using WatchOS 1, and were unable to access the gyroscope, accelerometer, NFC, built-in speaker and microphone, and the Taptic Engine of the device. That all changed with the launch of watchOS 2 in September, and as of June 2016, all Apple Watch apps must run natively, rather than rely on the iPhone.

Apple is said to be continuing its work on various health-related sensors that did not make it into the original Apple Watch due to performance problems and inconsistent results. These sensors may be incorporated into the second-generation device following further refinement, although details remain sketchy.

"Apple published a road map, to be able run independent apps, and that's a big deal," added Anglade. Apple is expected to demo the next version of watchOS at its Worldwide Developers Conference in June. Until then, coders seem satisfied to invest the majority of their time and energy on developing for Apple's other platforms.

Related Roundup: Apple Watch 11
Tag: Realm
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iPhone Car Key Kia

Another Vehicle Brand Gaining iPhone Car Keys Support

Tuesday October 28, 2025 5:27 am PDT by
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris. Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...

Top Rated Comments

8692574 Avatar
123 months ago
And it shows!!! NOT!! There are about 4-5 decent app for AppleTV ....
Score: 13 Votes (Like | Disagree)
Steeley Avatar
123 months ago
Developer interest in coding third-party apps for Apple TV continues to surge, while interest in the Apple Watch has waned since the start of 2016
Continues to surge? Where's Amazon Prime? Where's Flixster or Vudu? Where's Twitch? Where's Spotify? Yes, interest continues to surge for developers building fireplace apps, but without the big hitters it doesn't matter. There's a limited amount of quality apps being made now for ATV; most are just garbage. Apple doesn't care though, they just report the gross numbers.

When Apple opens up the watch a bit more and adds some new features developers will jump on board surely.
Score: 11 Votes (Like | Disagree)
Michael Scrip Avatar
123 months ago
Apple Watch... it's mostly a notification device
I thought notifications were the main reason to have an Apple Watch?

Using apps on a 1.5" screen doesn't sound like a fun experience.

So in my opinion... "mostly a notification device" is exactly why I would want an Apple Watch. :)
Score: 8 Votes (Like | Disagree)
plexdk Avatar
123 months ago
And it shows!!! NOT!! There are about 4-5 decent app for AppleTV ....
Well there are none on the Apple Watch... it's mostly a notification device, because of laggy apps.
Score: 7 Votes (Like | Disagree)
PBRsg Avatar
123 months ago
The biggest problem with the Apple Watch is the high price. Apple needs to address that. Because the watch is not that useful, there is a limit to how much people are prepared to pay for it.
Score: 6 Votes (Like | Disagree)
smacrumon Avatar
123 months ago
This doesn't seem unexpected. This has more to do with developers recognizing how users are more comfortable using apps on a TV, desktop and mobile device compared with twisting your head to one side and lifting and twisting your arm when using an app stuck to your wrist. It comes back to user experience.

Saying this, there are a number of undesirable apps that seem to be making their way into all watchOS, iOS, MacOS and tvOS App Stores.
Score: 3 Votes (Like | Disagree)