Apple Working on Amazon Echo Competitor, Opening Siri Up to Developers

amazonecho2Apple is actively developing a product that would compete with the Amazon Echo and Google Home, reports The Information. Citing a source with direct knowledge of Apple's plans, the report suggests Apple is working on a Siri-based device that would include a speaker and microphone that could be used for features like listening to music, getting news headlines, and more.

In addition to developing such a device, Apple is planning to improve Siri by opening the voice assistant up to outside developers. Apple is said to be preparing to release a Siri software development kit that would allow developers to make their apps and their app content accessible through Siri voice commands. Apple plans to require developers to use the tool responsibly.

Opening Siri up to third-party developers will go a long way towards expanding the capabilities of Apple's virtual assistant. Right now, Siri only works with a handful of apps like OpenTable and Yelp, and Apple has been hesitant to develop a Siri API and improve Siri's functionality because of privacy concerns.

According to The Information, a Siri SDK could be introduced as soon as WWDC, meaning third-party Siri access would be built into iOS 10 and perhaps OS X 10.12, which is also rumored to be gaining Siri support.

Both Amazon and Google have developed robust in-home personal assistant devices built around their respective AI platforms, which Apple hopes to compete with. The products are able to perform a wide range of features, from giving weather reports and answering queries to controlling smart home devices like light bulbs and thermostats. The Amazon Echo has been well-received, and Google's Home product, just announced at Google I/O, supports similar features.

Apple has reportedly been working on an Echo competitor since before the Echo debuted last year, and it will perhaps include features like a speaker, Internet access, and the ability to control HomeKit products. It is not known when Apple will be ready to debut its home accessory or how it will fit into the company's existing product lineup.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...

Top Rated Comments

NocEdit Avatar
123 months ago
apple has become a "ME TOO" company. They are so boring lately.
Score: 81 Votes (Like | Disagree)
tkermit Avatar
123 months ago
apple has become a "ME TOO" company. They are so boring lately.
You know what else has become boring?
Score: 64 Votes (Like | Disagree)
Jeff750 Avatar
123 months ago
I can unambiguously say Apple is the ONLY manufacturer of such a product that I would trust to listen to everything going on in my home 24/7. The others are simply not trustworthy.
Score: 59 Votes (Like | Disagree)
wigby Avatar
123 months ago
apple has become a "ME TOO" company. They are so boring lately.
Because they were first to which product or market exactly?
Score: 32 Votes (Like | Disagree)
Glassed Silver Avatar
123 months ago
Because they were first to which product or market exactly?
Don't tell me they are going to do it better, their QA has gone down the *******s, their ever tightening dumbing down of features and the interface is infuriating and they are neglecting many of their former values time and time again.

What's mostly still intact is their industrial design.
The rest has taken major hits.

Glassed Silver:mac
Score: 26 Votes (Like | Disagree)
Asarien Avatar
123 months ago
I really wish Apple made the Apple TV a centralized hub for HomeKit. There's no reason why I can't control my Hue lights among other enabled devices via my 4th Gen Apple TV.
Score: 21 Votes (Like | Disagree)