Apple Shares New Ads Highlighting 3D Touch and Live Photos on iPhone 6s

Apple today shared two new videos promoting the iPhone 6s and its unique features, 3D Touch and Live Photos. In the first video, focusing on Live Photos, the Live Photos feature is shown in action and described with a humorous voiceover that explains that it's "more" than a photo, allowing users to "relive the moment."

The iPhone 6s shoots photos that come alive when you touch them. And when they do, you get much more than just a picture.

The second video is similar, showing off the 3D Touch feature on the iPhone 6s with a voiceover that explains how it works. Quick Actions are shown off, as are some in-app uses for "Peek" and "Pop." Apple's 3D Touch video also has a humorous note, featuring Aubrey Plaza getting so wrapped up in Peeking at her flight information that she misses the flight.

With 3D Touch on iPhone 6s you can do a ton of stuff in a lot less time.

Apple has released several iPhone 6s ads since the phone debuted in September, focusing on the tagline "The only thing that's changed is everything." Previous ads have starred celebrities like Jamie Foxx and Bill Hader and have highlighted Live Photos, 3D Touch, always-on Hey Siri, the A9 processor, and more.

Related Forum: iPhone

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iPhone Car Key Kia

Another Vehicle Brand Gaining iPhone Car Keys Support

Tuesday October 28, 2025 5:27 am PDT by
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris. Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...

Top Rated Comments

SethBoy Avatar
127 months ago
Time travel is dangerous… Your phone bricks when you go back to 1970.
Score: 25 Votes (Like | Disagree)
gertruded Avatar
127 months ago
I have an iPhone 6s+ and it is very nice. But I have NO applications or usage for the 3D touch. It is useless.

I have NO use for the "live photo" feature either. Tried it and it was too hard to get a good picture and took up lots of space. That feature has been turned off on my phone since the first day. I take a lot of pictures with my iPhone.

My iPhone 6s+ is a big improvement over my iPhone 4 that it replaced, but the newest features are worthless.
Score: 6 Votes (Like | Disagree)
Wowereit Avatar
127 months ago
In the first video, focusing on Live Photos, the Live Photos feature is shown in action and described with a humorous voiceover that explains that it's "more" than a photo, allowing users to "relive the moment."
moving pictures!
can't innovate, my ass.
Score: 5 Votes (Like | Disagree)
Andres Cantu Avatar
127 months ago
Curious to see how Samsung will advertise their versions.
Score: 5 Votes (Like | Disagree)
The Doctor11 Avatar
127 months ago
I enjoyed these two ads.
Score: 4 Votes (Like | Disagree)
Benjamin Frost Avatar
127 months ago
I was filled with new hope with the recent Apple TV ad.

These, alas, are more of the bland, snarky-sounding Samsung-like nausea-inducing ads that we had to suffer for so long, albeit not as bad as the worst ones.

Perhaps it's fitting, though; both Live Photos and 3D Touch are gimmicks that don't deserve good ads.
Score: 4 Votes (Like | Disagree)