Apple Hires Leading Virtual Reality Researcher
Apple has hired Doug Bowman, one of the U.S.' leading virtual reality experts, according to a new report from the Financial Times. Bowman joined Apple after going on sabbatical from his job as a computer science professor at Virginia Tech.

His experience spans both fully immersive VR, as used in Facebook’s Oculus Rift and HTC’s Vive headsets, as well as augmented reality, where transparent visors such as Microsoft’s Hololens, Google Glass and secretive start-up Magic Leap mingle digital images with the real world still visible.
Bowman has been director of Virginia Tech's Center for Human-Computer Interaction for the past five years. He's also the lead author of the book "3D User Interfaces: Theory and Practice." His past experience also includes serving as a User Experience Consultant for Walt Disney Imagineering and honors like numerous IEEE awards for 3D user interfaces and technical achievements in virtual reality. Bowman's LinkedIn page had not been updated to reflect the hiring and has since been deleted.
In the past year, Apple has acquired three companies with experience in either augmented reality or virtual reality. It acquired augmented reality startup Metaio last may, real-time motion capture firm Faceshift last September and expression analysis startup Emotient a couple weeks ago.
It's unclear what Apple could have Bowman and its acquired companies working on, but there have been persistent rumors the company has been interested in VR. Apple has filed several patents for VR products, including video goggles, motion-sensing 3D virtual interfaces for iOS and 3D "hyper reality" displays. It's also been reported that the company has a "small team" working on virtual reality projects.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...