Apple Hires Leading Virtual Reality Researcher

Apple has hired Doug Bowman, one of the U.S.' leading virtual reality experts, according to a new report from the Financial Times. Bowman joined Apple after going on sabbatical from his job as a computer science professor at Virginia Tech.

apple_patent_video_goggles

His experience spans both fully immersive VR, as used in Facebook’s Oculus Rift and HTC’s Vive headsets, as well as augmented reality, where transparent visors such as Microsoft’s Hololens, Google Glass and secretive start-up Magic Leap mingle digital images with the real world still visible.

Bowman has been director of Virginia Tech's Center for Human-Computer Interaction for the past five years. He's also the lead author of the book "3D User Interfaces: Theory and Practice." His past experience also includes serving as a User Experience Consultant for Walt Disney Imagineering and honors like numerous IEEE awards for 3D user interfaces and technical achievements in virtual reality. Bowman's LinkedIn page had not been updated to reflect the hiring and has since been deleted.

In the past year, Apple has acquired three companies with experience in either augmented reality or virtual reality. It acquired augmented reality startup Metaio last may, real-time motion capture firm Faceshift last September and expression analysis startup Emotient a couple weeks ago.

It's unclear what Apple could have Bowman and its acquired companies working on, but there have been persistent rumors the company has been interested in VR. Apple has filed several patents for VR products, including video goggles, motion-sensing 3D virtual interfaces for iOS and 3D "hyper reality" displays. It's also been reported that the company has a "small team" working on virtual reality projects.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

pat500000 Avatar
131 months ago
GET BACK TO MAKING COMPUTERS!
Score: 24 Votes (Like | Disagree)
TheFluffyDuck Avatar
131 months ago
Late to the party as per usual recently. Pro tip: VR needs great graphics cards, not 3 year old mediocre ones in your high end line.
Score: 18 Votes (Like | Disagree)
furi0usbee Avatar
131 months ago
Still sitting and waiting until the day the Apple TV is no longer a hobby...
Score: 9 Votes (Like | Disagree)
Njchad Avatar
131 months ago
Apple made the iPod because MP3 players sucked

Apple made the iPhone because phones at the time sucked

Apple wants to make VR because why??

Just make your graphic cards good enough to handle this awesome third party hardware that is already light years ahead of you.
Score: 8 Votes (Like | Disagree)
Pakaku Avatar
131 months ago
GET BACK TO MAKING COMPUTERS!
They never stopped. Calm the **** down.

Apple made the iPod because MP3 players sucked

Apple made the iPhone because phones at the time sucked

Apple wants to make VR because why??
Because as a tech company, Apple would be a complete idiot not to try and get in on cutting-edge tech like VR.

Same reason they made an Apple Watch. All things considered, it's probably one of the better options besides the horrific price range and insistence on marketing a wrist-computer as "fashion".
Score: 8 Votes (Like | Disagree)
Porco Avatar
131 months ago
If Apple are making a car, then windshield(windscreen) augmented reality would surely be one possible direction they would investigate.
Score: 5 Votes (Like | Disagree)