Apple to Debut New iPhones, iPads, and Apple TV on September 9 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple to Debut New iPhones, iPads, and Apple TV on September 9

Apple's annual fall iPhone event will likely be held on Wednesday, September 9, reports BuzzFeed's John Paczkowski, who has provided reliable information on event dates in the past. According to sources that spoke to BuzzFeed, the event will be held during the week of September 7, with September 9 targeted as the most likely date.

The event's focus will be on the next-generation iPhone 6s and iPhone 6s Plus, both of which will feature a Force Touch display, an A9 processor, an improved camera system, and a faster LTE chip, among other features. Apple may also unveil new iPads at the event, but the 12.9-inch iPad Pro "seems to be a wildcard," says Paczkowski, meaning it could come at the event or at a later date.


In addition to the iPhone and iPad, Apple is also expected to unveil the next-generation Apple TV. The Apple TV will be a huge update over its predecessor, featuring an updated A8 processor, a full App Store, a touch-based remote control, and Siri integration. It will, of course, include an entirely revamped body as well.

With Apple unveiling the new iPhones on September 9, pre-orders, if available, are likely to kick off on Friday, September 11. The two devices are then likely to officially launch later in the month, perhaps on September 18. iPads and the Apple TV will probably launch during the same time frame.

Related Roundups: Apple TV, iPad, iPad Pro, iPad mini

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone...

Top Rated Comments

oneMadRssn Avatar
139 months ago
If there is a new AppleTV with an App Store, I am ordering immediately.
Score: 23 Votes (Like | Disagree)
139 months ago
They usually do the iPhone events on Tuesdays...wouldn't the 8th be more likely?
Score: 15 Votes (Like | Disagree)
dearfriendx Avatar
139 months ago
I'm not into S models so I'll be waiting for the iPhone 7. Looks like I'll be skipping this keynote.
Why does anyone else need to know this info?
Score: 14 Votes (Like | Disagree)
139 months ago
That's my birthday!:eek:
Score: 13 Votes (Like | Disagree)
Bazooka-joe Avatar
139 months ago
Great news. My bank account is primed and waiting for all three products
Score: 13 Votes (Like | Disagree)
dearfriendx Avatar
139 months ago
Here's what's gonna happen:

September
iPhone 6S and iPhone 6S Plus information.
HomeKit presentation with additional capabilities & hardware.
Apple Pay supporting more banks, merchants, Canada, Australia, and of course, rewards cards.
Apple Watch 2 preview with release in "early 2016".
iOS 9 review.
Watch OS 2 review.

October
iPad Air & Mini refresh.
MacBook Pro & MacBook refresh.
iMac refresh.
iPad Pro (or similar name).
Mac OS 10.11 review.


Anyone who is expecting something mind blowing will be let down. There isn't enough of a profit & demand aspect for the iTV or whatever Apple would call it. Think about it for a second - if Apple were to make a TV do you think it'd have a crappy display? Absolutely not. The TV would probably have a 4K or 8K resolution, be made out of premium materials, perhaps have a curved screen, and would have Apple's software built into it (perhaps some kind of TV streaming service). A TV with all of those features would cost north of $20,000 to buy. Low demand, and low margin isn't Apple's game.
No one is thinking Apple is making an actual television at this point…
Score: 11 Votes (Like | Disagree)
Related Apple News: Ipad | Politics | Opinion | News | Iphone