Apple to Debut New A8-Based Apple TV Box With App Store and Siri at WWDC
Apple plans to announce its next-generation Apple TV set-top box at its annual Worldwide Developers Conference in June, according to BuzzFeed News. The report, citing sources familiar with the plans, claims that the new Apple TV will be a "significant overhaul" of the streaming TV box, featuring both Siri and an App Store with an SDK available for developers to create apps.
The new Apple TV will feature Apple's latest A8 system-on-a-chip and a "dramatic increase" in internal storage, well beyond the 8GB included in the current third-generation set-top box. The addition of Siri will enable Apple TV owners to control a wide selection of HomeKit-enabled home automation devices through the set-top box, according to the report.
The new Apple TV will be part of Apple's ambitious plans to improve the TV experience, an area that iTunes chief Eddy Cue thinks "sucks" currently and Apple chief executive Tim Cook referred to as "stuck back in the 70s" in an interview with Charlie Rose last year. The new device will be Apple's attempt at capturing the digital living room through TV, music, apps and home automation amid a sea of competitors including Amazon, Google and Roku.
A refreshed Apple TV would make sense given reports that Apple is also planning to announce its oft-rumored streaming TV service at WWDC, anchored by popular networks such as ABC, CBS, Fox, ESPN and FX. The web-based TV service for iPhone, iPad, Apple TV and other devices is expected to deliver a lightweight package of about 25 channels for between $30 to $40 per month. Apple TV is also long overdue for a hardware refresh, with the set-top box last updated in 2012.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
