Apple Putting Banners Up at Yerba Buena Center Ahead of March 9 Event

Apple began its efforts to decorate the Yerba Buena Center for the Arts in San Francisco yesterday, putting up the scaffolding that would allow workers to hang colorful banners and logos, and as of today, the first decorations have gone up.

Starting this morning, workers were spotted in the basket of a bright orange cherry picker, placing a banner across the glass of the Yerba Buena Center for the Arts where Apple will hold a special "Spring Forward" media event on March 9. The initial banner panels, which include Apple's iconic Apple logo, use the same general colors that were seen on the event invite, in shades of green ranging from pistachio to honeydew merging into shades of blue.

yerbabuenabannerappleevent
Workers have only just begun decorating the event center and it's likely the building's entire side will feature the same graduated lotus flower Apple design that was seen on the invitation, so colors should expand from green to blue to purple over the next few days as the company finishes preparations for Monday's event.

Apple's "Spring Forward" affair is said to be focused on the Apple Watch, and the company is expected to unveil additional details about the device, including information on battery life, pricing, and a launch date. Apple may also be planning to use the event to unveil the 12-inch Retina MacBook Air and/or refreshed 11 and 13-inch MacBook Airs.

The event will kick off on Monday, March 9 at 10:00 a.m. Pacific Daylight Time. Apple plans to provide live coverage of the event on its website and through a channel on the Apple TV, and MacRumors will also be covering the event with both a live blog here on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

filmantopia Avatar
143 months ago
apple watch will be a dud

This comment will be a dud.
Score: 36 Votes (Like | Disagree)
rdlink Avatar
143 months ago
They use the same crane everytime haha
Actually, I think this is the S version of last year's crane. It looks the same, but there are some internal upgrades.
Score: 11 Votes (Like | Disagree)
jonblatho Avatar
143 months ago
These banners seem snappier.

Stop.
Score: 10 Votes (Like | Disagree)
Moonlight Avatar
143 months ago
These banners seem snappier.
Score: 9 Votes (Like | Disagree)
d4rkc4sm Avatar
143 months ago
apple watch will be a dud
Score: 9 Votes (Like | Disagree)
Knowimagination Avatar
143 months ago
These banners seem snappier.

Finally 64 bit banners!
Score: 6 Votes (Like | Disagree)