Amid rumors that Apple is developing an electric vehicle, former General Motors CEO Dan Akerson has shared his opinion on Apple's plans, suggesting the Cupertino company avoid getting into a business with such low margins.
In an interview with Bloomberg, Akerson said that Apple may be underestimating the difficulty of operating in the car business, as it's hard to navigate regulatory and safety requirements. "A lot of people who don't ever operate in it don't understand and have a tendency to underestimate," he said
"They'd better think carefully if they want to get into the hard-core manufacturing," he said of Apple. "We take steel, raw steel, and turn it into car. They have no idea what they're getting into if they get into that."
According to Akerson, Apple should stick with the iPhone, which has much higher margins than a car and none of the issues with safety. As highlighted by Bloomberg, while Apple made $18 billion in December with a gross margin of 39.9 percent, GM made just $2 billion with a gross margin of 14 percent.
Akerson doesn't believe Apple should get into the car business, but he does admire Apple's entrance into the car infotainment arena with CarPlay. Speaking on his time as CEO of General Motors, Akerson said that he absolutely would have partnered with Apple. "I'd have turned over the infotainment and interconnectivity of every car."
News of Apple's electric car plans surfaced last week after The Wall Street Journal shared details on a secret project at the company. Apple is said to have hundreds of employees working on the car in a secret research lab near its Cupertino headquarters. The car, which is electric, could potentially resemble a minivan.
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker.
The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy.
The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
"Weve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. Theyre not going to just walk in."
Image (https://cdn.macrumors.com/article-new/2015/02/danakerson-250x188.jpg)Amid rumors that Apple is developing an electric vehicle, former General Motors CEO Dan Akerson has shared his opinion on Apple's plans, suggesting the Cupertino company avoid getting into a business with such low margins.
In an interview with Bloomberg (http://www.bloomberg.com/news/articles/2015-02-18/former-gm-ceo-akerson-cautions-apple-on-trials-of-making-cars), Akerson said that Apple may be underestimating the difficulty of operating in the car business, as it's hard to navigate regulatory and safety requirements. "A lot of people who don't ever operate in it don't understand and have a tendency to underestimate," he saidAccording to Akerson, Apple should stick with the iPhone, which has much higher margins than a car and none of the issues with safety. As highlighted by Bloomberg, while Apple made $18 billion in December with a gross margin of 39.9 percent, GM made just $2 billion with a gross margin of 14 percent.
Akerson doesn't believe Apple should get into the car business, but he does admire Apple's entrance into the car infotainment arena with CarPlay. Speaking on his time as CEO of General Motors, Akerson said that he absolutely would have partnered with Apple. "I'd have turned over the infotainment and interconnectivity of every car."
News of Apple's electric car plans surfaced last week (https://www.macrumors.com/2015/02/13/apple-working-on-electric-car/) after The Wall Street Journal shared details on a secret project at the company. Apple is said to have hundreds of employees working on the car in a secret research lab near its Cupertino headquarters. The car, which is electric, could potentially resemble a minivan.
Article Link: Former GM CEO on Apple Car: 'They Have No Idea What They're Getting Into' (https://www.macrumors.com/2015/02/18/former-gm-ceo-on-apple-car/)
Phone industry incumbents all over again - circa 2007. We'll see.
Amid rumors that Apple is developing an electric vehicle, former General Motors CEO Dan Akerson has shared his opinion on Apple's plans, suggesting the Cupertino company avoid getting into a business with such low margins.
