Apple CEO Tim Cook: Apple's 'Creative Engine' Has Never Been Stronger
During today's fiscal fourth quarter earnings call, Apple CEO Tim Cook said that "obviously" the company is working on new products, but that he was going to keep things in the "cone of silence."
I'm not sure what to say. I'm not going to give any hints. We look at a lot of different things and we're fortunate to have a lot of creative people here that want to change the world and have a lot of great ideas.
Cook went on to say that Apple's "creative engine" had never been stronger and the company had never been more passionate, as evidenced with Apple's recent launches of Apple Pay and Apple Watch. Apple Pay, said Cook, is "classic Apple," with the company taking something old and outdated and focusing on making something "very elegant."
Cook also extolled the virtues of Continuity, which allows Macs and iOS 8 devices to integrate in new and innovative ways. "Use your imagination and think about where Continuity goes," said Cook. He went on to say that it would be "incredibly important" going forward for customers.
Cook said that Apple's investors should look at what Apple's done and what it has delivered, along with the skills of the company. Apple is the "only company on the planet" that has the ability to integrate hardware and software at a "world class level" according to Cook, but the company always has "more ideas than resources" to deal with. He also said as a personal investor, he "feels great" about products that are coming up in 2015.
While Cook declined to mention what products Apple might be working on, rumors have suggested the company has several new devices in the works that could significantly boost future sales, including a 12-inch Retina MacBook Air and a 12.9-inch iPad, dubbed the "iPad Pro" by the media.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
