iTunes Store Ranks First in Streaming Video Satisifaction

A customer satisfaction survey of streaming video services by analytics firm ForeSee has placed Apple’s iTunes Store in first place with a score of 80, ahead of other popular video services such as HBO GO and Netflix, which both finished with a score of 79. The survey also revealed tendencies about individual usage, such as how often users make visits to premium video services and the number of minutes users spend on streaming services per visit.

foresee_itunes_store

iTunes is the de facto experience when consumers are using Apple’s iOS platform. The iTunes app comes pre-installed on iPhones and iPads. It is a significant market advantage that users do not have to elect to download the app. Also, it provides guidance to other content and media apps since the iTunes app’s user experience has become the standard for how other apps look, feel, and behave. Millions of consumers then actively choose to engage with iTunes to download content.

Last year, ForeSee ranked Apple second in mobile shopping satisfaction behind Amazon. Apple originally started selling videos on the iTunes Store in October 2005, and expanded movie content to 42 new countries in December of last year, bringing the total number of countries with access to purchased and rental iTunes Store movie content to over 100.

Related Forum: Mac Apps

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Foldable Thumb

First Foldable iPhone Design Details Revealed

Monday February 2, 2026 7:19 am PST by
Apple's first foldable iPhone will feature relocated volume buttons, an all-black camera plateau, a smaller Dynamic Island, and more, according to design leaks from a known Weibo leaker. The user known as "Instant Digital" today claimed to share several key details about the design of the foldable iPhone: The volume buttons will be located on the top edge of the device, aligned to the...

Top Rated Comments

ccrunner_tj Avatar
163 months ago
This might seem like a bigger deal if the total range of the scores was more than 5.
Score: 20 Votes (Like | Disagree)
Dulcimer Avatar
163 months ago
iTunes video and audio quality blows the others out of the water. I stopped buying Blu-rays.

Well iTunes doesn't beat Blu-Ray quality, if that's what you're implying.
Score: 7 Votes (Like | Disagree)
flottenheimer Avatar
163 months ago
Conclusion:
People who stream on one service are as happy as people who stream on another service.
Score: 6 Votes (Like | Disagree)
Jsameds Avatar
163 months ago
The best thing about iTunes is that it is always full quality. There's no adapting to network conditions - it will stop and buffer if it has to. On a slow connection you always have the option of walking away and waiting for the full content to download.

Watching your video bitrate change constantly sucks. It's a really annoying "feature" of the other services.

You can manually force HD on Netflix on your computer and it will buffer when needed. Just go to any movie and Control + Shift + Option/Alt + S and a little menu will pop up.

Score: 5 Votes (Like | Disagree)
fullauto Avatar
163 months ago
Because we all live in the USA :rolleyes:
Score: 4 Votes (Like | Disagree)
Jsameds Avatar
163 months ago
Conclusion:
People who stream on one service are as happy as people who stream on another service.

Conclusion 2:

Streaming people are happy people :)
Score: 3 Votes (Like | Disagree)