Apple Unveils iOS 7 with Major Design Overhaul, Multitasking and Control Center

At today's Worldwide Developers Conference in San Francisco, Apple unveiled the latest iteration of its mobile operating system. As expected, iOS 7 features a major design overhaul that removes many of the skeuomorphic elements found in previous versions of iOS, instead favoring a clean and gloss-less "flat" look. Demos of all of the apps can be found on Apple's iOS 7 website.

ios7

iOS 7's Control Center, Notification Center, and Multitasking

"It's the biggest change to iOS since the introduction of the iPhone," said Tim Cook. "It has a whole new structure that is coherent and that is applied across the entire system," said Jony Ive in a video showing off the new operating system. "We've considered the tiniest details like refining the typography to much larger ones like redesigning all the icons."

Design
iOS 7 features an entirely new color scheme, with translucency, to "create a sense of depth and vitality." The design is significantly different from before, with all new multitasking screens and a totally redesigned interface. The icons are "flat," as expected, with bright new colors. Apps like Game Center have been entirely overhauled, with the removal of the felt and wood elements in favor of a design that relies heavily on black and white with colored accents.

iOS 7 incorporates new motion tracking capabilities. As the device is moved in the hand, it actually tracks motion and the screen moves, which carries over across the system.

On the stage, Federighi demoed the new dynamic weather app, which incorporates some live weather elements. For example, if it is raining outside, the app will show rain. The weather app uses an all new font. Like the Weather app, the Calendar also features a minimalistic new design.

ios73

Mail, Weather, and Messages

Messages has seen a major overhaul, with a blue and white interface that's removed the gloss from the chat bubbles. Swiping on the screen in messages allows users to go from individual messages to a messages overview. Mail has the same no-frills interface, focusing on text and photos. It incorporates full screen photos.

Notification Center
Notification Center looks entirely different as well, with new daily overviews that let users know about new mail, missed calls, to-dos, and more. Notification Center can be accessed from any screen, including the Lock Screen, with a downwards swipe. Notifications also now sync between devices, so clearing a notification on an iPhone will also clear it from a paired iPad or Mac, for example.

Control Center
Control Center offers new preference controls. Swipe up from the bottom of the screen (including the lockscreen) to find quick access to preferences. It has switches that allow users to access Wi-Fi, turn on Airplane Mode, toggle Do Not Disturb, adjust brightness, and control music, among other things. The Control Center also offers an all new flashlight functionality.

Multitasking
iOS 7 offers up a smarter way to multitask. When users tap the home button twice, it will display preview screens of apps that are open. Unlike before, the screens are previews of actual apps rather than just a small app icon. iOS 7 incorporates a learning algorithm that takes note of when users utilize certain apps and keeps those up to date with new content before they are launched. So, for example, if someone wakes up and checks Facebook, iOS 7 will learn that behavior and have Facebook updates ready to go in the background before the app is opened. The new mobile OS also uses intelligently scheduled updates and will update during power efficient times. For example, when the device is connected to WiFi. It's also able to respond to push notifications, updating apps that send out notifications.

Safari
Safari will get a number of improvements in iOS 7, including a new full screen look and a smart search field. With this field, there's one tap access to favorites, and it also has a new tabbed interface along with parental controls and iCloud keychain integration. The new Safari eliminates the eight browser tab limit and tabs can now be closed with a quick sideways swipe. Safari also has a new view that displays URLs from a user's Twitter timeline and Reading List has received some performance enhancements. Safari incorporates the new iCloud Keychain functionality, remembering account names, passwords, and credit card numbers, as well as generating unique, hard-to-guess passwords.

AirDrop
AirDrop will be included with iOS 7, making it easier for users to share photos, videos, contacts, and other content with other iPhone owners. This is system wide and can be used with any app that supports the API. Simply tapping the new "Share" will allow users to connect via WiFi or Bluetooth. Recipients can choose to save what is sent, and saved items will be saved in appropriate locations. For example, a shared contact ends up in the Contacts app, while a shared photo ends up in the Photos app. It will be available on Apple's newest devices, including the iPhone 5 and the fourth generation iPad, as well as the iPad mini.

ios72

iTunes Radio, Photos, and AirDrop

Camera
iOS 7 introduces a redesigned camera app that includes photo filters, and incorporates a new "square" capture mode. There are now a total of four camera modes, including Video, Panorama, Still, and Square. The Photos app has been redesigned as well, offering an improved photo organization system. iOS knows when and where photos were taken and this information is used to organize photos into folders called "Moments." iCloud Photo Sharing has also been enhanced, allowing users to have fully shared photo streams that include both photos and videos.

Siri
Siri has been given a "gorgeous" new interface along with new voice options that include a male voice and voices for the French and German languages, with support for additional languages to come in the future. Siri has also gotten smarter, so it can now perform tasks like turning on Bluetooth or increasing device brightness, as well as playing voicemails and controlling iTunes Radio. New services have been integrated with Siri, such as web search results from Bing, Twitter, and Wikipedia.

ios74

Camera, Safari, and Siri

iOS in the Car
iOS 7 is designed to provide enhanced integration with in-dash systems, displaying iOS on in-car monitors to make calls, get messages, and more. Vehicles that are equipped with iOS in the Car can connect to the iPhone 5 and interact with it using the car's built-in display.

App Store
The App Store has been entirely redesigned with the same black and white look featured in many of the apps in iOS 7. It is now easier to find apps than ever before. "Apps Near Me" allows users to find the apps that are in use nearby, and there are also new discovery tools for parents and children. The App Store will now update apps automatically, doing away with manual updates. Music, too, has been updated with support for iTunes Radio, Apple's new streaming music service. iTunes Radio is free, ad-supported (ad-free for iTunes Match subscribers), and available on iOS, Apple TV, and the Mac.

Activation Lock
Activation Lock is designed to be a theft deterrent. It adds a new feature that requires an Apple ID and password to access and turn off Find My iPhone or to wipe a device. That means if a device is stolen and a thief tries to wipe it, the phone will not be able to be reactivated without its accompanying iCloud login. Even after a device is erased, Find my iPhone will continue to display a custom message.

APIs
The SDK includes more than 1500 new APIs, including AirDrop support, iBeacons, MFi Game Controllers, UI Dynamics, New Multitasking APIs, SpriteKit, Barcode Scanning, and more.

iOS 7 is available for developers today on the iPhone, with iPad support coming at a later date. iOS 7 will be available for consumers this fall.

Related Forum: iOS 7

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

iOS 26.1 Available Tomorrow With These 8 New Features

Sunday November 2, 2025 11:50 am PST by
Following more than a month of beta testing, Apple is expected to release iOS 26.1 this Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline key details about iOS 26.1. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app,...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...

Top Rated Comments

WilliamG Avatar
162 months ago
I think it looks absolutely brilliant. Without doubt one of the finest introductions I've ever seen from Apple. BRAVO!!!! :):):)
Score: 90 Votes (Like | Disagree)
berniemakaveli Avatar
162 months ago
It looks like it's meant for an 8 year old....
Score: 82 Votes (Like | Disagree)
gmanist1000 Avatar
162 months ago
People are going to love it. People are also going to hate it.

This should be interesting.
Score: 77 Votes (Like | Disagree)
jonAppleSeed Avatar
162 months ago
Looks like we've gone android :(
Score: 70 Votes (Like | Disagree)
spokenblurb Avatar
162 months ago
Ooooooooooooo myyyyyyyyyyy goooooooodness I'm having a geek out attack it's soooooooooo dope
Score: 62 Votes (Like | Disagree)
JetBlack7 Avatar
162 months ago
It looks like it's meant for an 8 year old....

You can't please everyone. You can be part of the 6% that is using an older version, don't worry.
Score: 50 Votes (Like | Disagree)