Listings for Holiday Games and Apps Appear on Apple TV, Undoubtedly in Error

As noted by Mac OS Ken, a new "Holiday" content section has appeared buried in the iTunes Store on the Apple TV. Interestingly, the section contains numerous banners advertising apps and games, which are of course not currently compatible with the Apple TV.

apple tv holiday apps
The new content sections are not functional, as no listings appear when the various banners are selected with the Apple TV remote. The section can be found by navigating to Movies -> Genres -> Classics -> Holiday Music, Movies, and More.

The new listings are almost certainly an error, with banners for Apple's new Holiday section [iTunes Store] being served to the wrong device.

Steve Jobs had noted soon after the introduction of the second-generation Apple TV in September 2010 that an App Store for the iOS-based device could launch when the time is right. Such an effort would, however, require Apple to work with developers on tools for creating apps for the device, and there has been no sign of an effort on that front.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

WildCowboy Avatar
172 months ago
Boooooh!

It's not often Macrumors builds up my hopes, and dashes them in the very same story!

I made sure to not let you get past the title without having them dashed. :)
Score: 12 Votes (Like | Disagree)
CrAkD Avatar
172 months ago
Apple TV with 64gb of storage. A6X graphics and a Bluetooth game controller + App Store = RIP console market.
Score: 10 Votes (Like | Disagree)
DJAKO Avatar
172 months ago
Very unlikely. People want to play more than Angry Birds on a console.
Ya, because games like GTA, Infinity Blade, EA Sports, Real Racing, etc aren't in the app store.
Score: 8 Votes (Like | Disagree)
roadbloc Avatar
172 months ago
Apple TV with 64gb of storage. A6X graphics and a Bluetooth game controller + App Store = RIP console market.

Very unlikely. People want to play more than Angry Birds on a console.
Score: 8 Votes (Like | Disagree)
Compile 'em all Avatar
172 months ago
An error....or is it :cool:
Score: 8 Votes (Like | Disagree)
Dorfdad Avatar
172 months ago
About time they get serious the gaming business is a billion dollar field.

THink for a second.

Apple TV with 16 / 32 / 64 gigs of storage 3 price points.
A6 Processor 1 gig ram

Free Apple Controller APP for iphone, itouch and ipad that works as a remote with the Apple TV. Apple TV can work like a Wii-U as well. Two players One on TV and one on the iPhone or iPad screen airplay synching.

A6 Processor 1 gig ram
Apps $0.99 through 19.99 (Killer feature)

Optional Bluetooth controller that is identical in layout and buttons to free app. So you can choice.

$149.99 for the Apple TV / Game console...
Activate with iCloud and allows you to stream / play your music while you game as well.

This would without a doubt make a major dent in the Game market...
Score: 6 Votes (Like | Disagree)